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Mario D’Arco

Observed names: D'Arco, Mario, D'Arco, Mario, D’Arco, Mario, MARIO D'ARCO, Mario D'Arco, Mario D’ARCO
ORCID: 0000-0001-9564-6960
Observed ORCID: 0000-0001-9564-6960
OpenAlex ID: A5091718458
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms
2023 · Mario D’Arco, Vittoria Marino, et al. · Journal of Sustainable Tourism · 196
BRAND ACTIVISM: A Literature Review and Future Research Agenda
2023 · Antonella Cammarota, Mario D'Arco, et al. · International Journal of Consumer Studies · 146
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Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework
2019 · Mario D'Arco, Letizia Lo Presti, et al. · Innovative Marketing · 82
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Environmental citizenship behavior and sustainability apps: an empirical investigation
2022 · Mario D'Arco, Vittoria Marino · Transforming Government People Process and Policy · 64
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Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park
2020 · Mario D’Arco, Letizia Lo Presti, et al. · Land Use Policy · 46
Big data management: The case of Mulino Bianco’s engagement platform for value co-creation
2018 · Orlando Troisi, Mario D’Arco, et al. · International Journal of Engineering Business Management · 46
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How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
2024 · Mario D’Arco, Antonella Cammarota, et al. · Journal of Global Marketing · 28
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion
2025 · Generoso Branca, Mario D'Arco, et al. · Journal of Consumer Behaviour · 26
Influencer Activism: Insights for Effective Partnership With Brands and Organizations
2024 · Mario D'Arco, Generoso Branca, et al. · Psychology and Marketing · 21
Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
2023 · Mario D’Arco, Vittoria Marino, et al. · Italian Journal of Marketing · 15
It’s all about marketing! Exploring the social perception in the Italian context
2020 · Vittoria Marino, Riccardo Resciniti, et al. · Italian Journal of Marketing · 9
From the kitchen to the feed: how internal and external influencers shape consumer behavior in restaurant marketing
2025 · Gennaro Maione, Mario D'Arco, et al. · British Food Journal · 7
Misuse of Personal Data: Exploring the Privacy Paradox in the Age of Big Data Analytics
2023 · Xhimi Hysa, Mario D’Arco, et al. · Emerald Group Publishing Limited eBooks · 5
The brand activism path: Mapping the activism intensity and consumer responses
2026 · Antonella Cammarota, Mario D’Arco, et al. · Journal of Business Research · 4
From shelves to screens: redefining packaging strategies in the metaverse
2025 · Mario D’Arco, Vittoria Marino · European Journal of Innovation Management · 4
Building Tourism Destination Brand From the Relational View Perspective: the Italian Project “rete Destinazione Sud”
2018 · Marco Pellicano, Vittoria Marino, et al. · ENLIGHTENING TOURISM A PATHMAKING JOURNAL · 4
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“Can you tell me about the future?” A narrative of the goal-setting process in family business
2017 · Bice Della Piana, Alessandra Vecchi, et al. · International Conference on Advances in Business Management and Law (ICABML) · 3
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Activism across borders: strategic brand approaches for multinational enterprises in Europe
2025 · FRANCESCA AVALLONE, ANTONELLA CAMMAROTA, et al. · Sinergie Italian Journal of Management · 2
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Let Thy Food Be Thy Medicine: Exploring the Impact of Covid-19 Pandemic on the Online Food Delivery Industry
2021 · Francesco Smaldone, Mario D’Arco, et al. · 2
Brave Consumers for a New Digital World: Exploring Online Shopping Motives During Covid-19
2021 · Francesco Smaldone, Mario D’Arco, et al. · 2
Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape
2018 · Mario D’Arco, Vittoria Marino · Springer proceedings in business and economics · 2
I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis
2021 · Francesco Smaldone, Mario D’Arco, et al. · Springer proceedings in business and economics · 1
Fight Against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis
2021 · Francesco Smaldone, Mario D’Arco, et al. · Springer proceedings in business and economics · 1
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts
2021 · Mario D’Arco, Generoso Branca, et al. · 1
Generation Z and sustainable tourism: exploring the influence of pro-environmental tourism UGC engagement
2021 · Mario D’Arco, Vittoria Marino, et al. · 1
Works count: 42
Citation count: 720
H-index: 10
I10-index: 10
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