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Rui Cruz

Observed names: Cruz, Rui, Rui Manuel Nunes Cruz, Rui Nunes Cruz
ORCID: 0000-0002-5773-6049
Observed ORCID: 0000-0002-5773-6049
OpenAlex ID: A5091877209
Creating knowledge and entrepreneurial capacity for HE students with digital education methodologies: Differences in the perceptions of students and entrepreneurs
2018 · Maria José Sousa, Manuel Carmo, et al. · Journal of Business Research · 123
Digital Learning Methodologies and Tools – a Literature Review
2017 · Maria José Sousa, Rui Cruz, et al. · EDULEARN proceedings · 59
Data-Driven Decision-Making in Marketing: A Systematic Literature Review of Emerging Themes and Research Gaps
2025 · Albérico Travassos Rosário, Rui Nunes Cruz · Systems · 39
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Data Science Applied to Marketing: A Literature Review
2021 · Albérico Travassos Rosário, Luís Bettencourt Moniz, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 34
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Enhancing Business Higher Education through Simulation-Based Learning, Problem-Based Learning, and Challenge-Based Learning
2025 · Albérico Travassos Rosário, Ricardo Raimundo, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 24
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Literature review on Health Knowledge Management in the last 10 years (2009-2019)
2021 · Albérico Manuel Fernandes Travassos Rosário, Filipa Isabel de Almeida Fernandes Vilaça, et al. · Electronic Journal of Knowledge Management · 23
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Determinants of Nascent Entrepreneurship Development
2020 · Albérico Travassos Rosário, Filipa Fernandes, et al. · Advances in business strategy and competitive advantage book series · 23
Designing Higher Education Digital Course to Boost Entrepreneurship Competencies
2017 · Ana Cristina Gonçalves, Maria José Sousa, et al. · EDULEARN proceedings · 17
Innovation Trends for Smart Factories: A Literature Review
2019 · Maria José Sousa, Rui Cruz, et al. · Advances in intelligent systems and computing · 13
Environment, Social, and Governance Business: Challenges and Opportunities
2025 · Albérico Travassos Rosário, Rui Nunes Cruz · Information systems engineering and management · 8
Predictive Analytics for Customer Behavior
2024 · Albérico Travassos Rosário, Rui Cruz, et al. · Advances in marketing, customer relationship management, and e-services book series · 8
Ethical Practices in Digital Transformation Over the Last Half Decade: A Framework for Sustainability and Integrity in Business
2025 · Albérico Travassos Rosário, Rui Nunes Cruz · Information systems engineering and management · 5
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
2022 · Albérico Travassos Rosário, Ricardo Gomes Raimundo, et al. · IGI Global eBooks · 4
Information Management Systems in the Supply Chain
2016 · Maria José Sousa, Rui Cruz, et al. · Advances in logistics, operations, and management science book series · 4
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
2021 · Albérico Travassos Rosário, Ricardo Gomes Raimundo, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 3
Introduction to Data-Driven Marketing
2024 · Albérico Travassos Rosário, Rui Cruz, et al. · Advances in marketing, customer relationship management, and e-services book series · 2
Social Media Analytics and Innovation in a Digital Society a Literature Review
2022 · Albérico Rosário, Ricardo Raimundo, et al. · CRC Press eBooks · 2
The factors that influence the acceptance and adoption of mobile marketing by university students
2021 · Gabriela Rio, Albérico Rosário, et al. · International Journal of Business and Systems Research · 2
From Data to Decisions: Mathematical and Computational Frameworks in Marketing—A Systematic Review and Bibliometric Analysis
2026 · Albérico Travassos Rosário, Joaquim A. Casaca, et al. · Analytics
Artificial Intelligence in Marketing: A Literature Review on Ethical Implications and Managerial Strategies
2026 · Albérico Travassos Rosário, Rui Cruz, et al. · Advances in computational intelligence and robotics book series
A Comprehensive Literature Review on the Influence of Artificial Intelligence on Consumer Engagement and Brand Loyalty in Digital Marketing
2026 · Albérico Travassos Rosário, Rui Nunes Cruz · Advances in computational intelligence and robotics book series
Transforming Education: Generative AI and Immediate Engineering in Synthetic Content Creation
2024 · Andreia Bem Machado, João Rodrigues dos Santos, et al. · Advances in educational technologies and instructional design book series
O Impacto Do Marketing Interno Na Compatibilidade De Objetivos Interdepartamentais E Na Satisfação Do Cliente Numa Agência De Publicidade
2021 · Albérico Rosário, Rui Cruz, et al. · Egitania Sciencia
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O impacto do social media em vendas B2B
2020 · Ricardo Roçadas Lourenço de Araújo, Albérico Travassos Rosário, et al. · Dialnet (Universidad de la Rioja)
Information Management Systems in the Supply Chain
2019 · Maria José Sousa, Rui Cruz, et al. · IGI Global eBooks
Works count: 31
Citation count: 393
H-index: 9
I10-index: 9
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