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Mohamed Assoud

Observed names: ASSOUD, MOHAMED, ASSOUD, Mohamed, Assoud, Mohamed
ORCID: 0000-0003-3425-2639
Observed ORCID: 0000-0003-3425-2639
OpenAlex ID: A5091962401
Brand Hate: One Decade of Research A Systematic Review
2025 · Mohamed Assoud, Lahoucine BERBOU · SSRN Electronic Journal · 9
The Impact of Political Brand Hate on the Re-Vote Intention: A Moderating Role of Performance Tolerance
2025 · Mohamed Assoud, Lahoucine Berbou · IGI Global eBooks · 3
Brand hate semiotics: hate as a story theory. Netnographic approach during the war on Gaza
2025 · Mohamed Assoud, Lahoucine Berbou, et al. · Journal of Islamic marketing · 2
Corporate Social Irresponsibility, Brand Hate, and Consumer Behaviors: A PLS-SEM Study Among Young Consumers in an Emerging Market
2026 · Mohamed Assoud · IGI Global eBooks · 1
Brand Hate Detector: An R Shiny Application for Automated Detection and Multilevel Classification of Brand Hate in Consumer Reviews
2025 · Mohamed Assoud · SSRN Electronic Journal · 1
Brand Hate Detection Using Natural Language Processing Development and Illustration Case
2026 · Mohamed Assoud, Amira Sebbah · Studies in computational intelligence
Gender Differences in Social Media Responses to Brand Hate: Evidence from the Moroccan Context
2026 · Mohamed Assoud, Lahoucine Berbou · Gender Issues
How Brand Hate and Subjective Norms Drive Avoidance in Emerging Markets
2026 · Mohamed Assoud · IGI Global eBooks
Towards a Theory of Brand Hate: Empirical Evidence of Mediterranean Countries
2026 · Mohamed Assoud, Lahoucine Berbou, et al. · IGI Global eBooks
Towards a Theory of Brand Hate: Empirical Evidence of Mediterranean Countries
2025 · Assoud, Mohamed, Berbou, Lahoucine, et al. · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
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Mapping the Evolution of Brand Hate: A Comprehensive Bibliometric Analysis
2025 · Assoud, Mohamed, Berbou, Lahoucine · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
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Political brand hate data
2023 · ASSOUD, MOHAMED · Figshare
Works count: 21
Citation count: 22
H-index: 3
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