Author

R Yashwanth

Observed names: R. YASHWANTH, R. Yashwanth, Yashwanth R

Institution: PSG College of Technology

Observed institution: PSG College of Technology

ORCID: 0000-0003-3927-5143

Observed ORCID: 0000-0003-3927-5143

OpenAlex ID: A5092193376

Exchange Rate Exposure: A Study on Non-financial Indian Firms Listed in S&P BSE 200

2024 · R. Shankar, V. M. Sangeetha, et al. · Studies in systems, decision and control · 2

Impact of Social Media Influencers' Attributes in the Purchase Desire of Consumers of Quick Service Restaurants

2023 · R, Shankar, Yashwanth R · Zenodo (CERN European Organization for Nuclear Research) · 1

A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages

2026 · Yashwanth R, Sanjay H N · NOLEGEIN-Journal of Global Marketing

Integrating AI and Sustainability to Improve Employee Stickiness in Modern Workplaces

2026 · R. Shankar, R. Yashwanth, et al. · Studies in systems, decision and control

A study on branding strategies (green innovation and international marketing) and their impact on purchase decision involvement of customers in the textile industry, with disposable income as a moderating factor

2025 · R. YASHWANTH, N. RAMKUMAR, et al. · Industria Textila

Brand Equity’s Effect on Brand Loyalty and Customer Satisfaction as Mediating Role- A Study on Education Sector

2024 · Yashwanth R · International Research Journal of Multidisciplinary Scope

A Study on Factors Affecting Customer Engagement With Cosmetic Brands on Instagram

2023 · Yashwanth R · M S Ramaiah Management Review

Modeling the Path to Brand Advocacy by Examining the Role of Employer Branding Dimensions – Evidence from Indian Education Sector

2023 · Yashwanth R · SSRN Electronic Journal

A Study of Employee Retention in the Pharmaceutical Sector in Coimbatore

2020 · R Yashwanth, Dr J Joshua Selvakumar, et al. · Gedrag & Organisatie

Works count: 9

Citation count: 3

H-index: 1

I10-index: