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Author

Suwicha Wittayakom

Observed name: Wittayakom, Suwicha
Institution: Bangkok University
ORCID: 0009-0004-5463-1163
Observed ORCID: 0009-0004-5463-1163
OpenAlex ID: A5092314215
Online Training by Active Learning Approaches: A Systematic Literature Review
2024 · Suwicha Wittayakom, Chintana Kanjanavisutt, et al. · Higher Education Studies · 18
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Gamification Strategies to Enhance Environmental Awareness in Sustainable Retail: A Systematic Literature Review
2025 · Suwicha Wittayakom · Pakistan Journal of Life and Social Sciences (PJLSS) · 5
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Digital Marketing Challenge in Medical Device Industry under the Regulation
2022 · Suwicha Wittayakom · Open Journal of Business and Management · 3
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A structural model of the relationships among gamification, engagement, trust, and social proof affecting purchase intention of Gen Z consumers in Thai live commerce
2026 · Nattaphat Wisedpanich, Suwicha Wittayakom · Multidisciplinary Science Journal · 1
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Toward a behavioral framework for virtual banking adoption: A systematic review integrating trust, risk, digital literacy, and innovativeness in emerging economies
2026 · Nattaphat Wisedpanich, Suwicha Wittayakom · Multidisciplinary Reviews · 1
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Gamification as a marketing strategy for sustainable retail: Effects on consumer purchasing decisions and environmental awareness
2026 · Suwicha Wittayakom, Chaba Baingam · Multidisciplinary Science Journal · 1
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Population aging and macroeconomic adjustment in Thailand: Evidence beyond labor quantity
2026 · Nattaphat Wisedpanich, Suwicha Wittayakom · Social Sciences & Humanities Open
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Skip or stay? A path model of user reactions to TikTok advertising in social commerce
2026 · Suwicha Wittayakom, Thanakit Vongmahasetha · Multidisciplinary Science Journal
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Active Learning for Sustainable Health and Business Innovation: Evidence from Thai Higher Education
2026 · Suwicha Wittayakom, Nattaphat Wisedpanich · Journal for Advancement of Marketing Education
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Consumer Attitudes Toward Unmanned Convenience Stores in Thailand: Applying the Yonisomanasikara Approach
2026 · Baingam, Chaba, Wittayakom, Suwicha · Journal of Buddhist Anthropology
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From ad blindness to digital engagement: A systematic review of gamified mechanisms in online advertising
2026 · Thanakit Vongmahasetha, Suwicha Wittayakom · Multidisciplinary Reviews
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A conceptual model of employees’ behavioral intention to use generative artificial intelligence technology in mid-sized organizations
2026 · Nattaphat Wisedpanich, Suwicha Wittayakom · Multidisciplinary Science Journal
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Developing A Training Curriculum with Social Listening and Active Learning for Mid-Career Workers’ Entrepreneurial Skills
2025 · Suwicha Wittayakom, Chintana Kanjanavisut, et al. · Journal of Education and Training Studies
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Ethical and regulatory governance of digital communication for maternal and perinatal medical products: A systematic review
2025 · Suwicha Wittayakom, Narut Chuenrattanatrakul · Perinatal Journal
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ความตั้งใจซื้อผลิตภัณฑ์สกินแคร์ของผู้บริโภค Gen Z ผ่านแพลตฟอร์ม อีคอมเมิร์ซในเขตกรุงเทพมหานคร
2025 · Wisedpanich, Nattaphat, Wittayakom, Suwicha · BU Academic Review
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Works count: 15
Citation count: 29
H-index: 3
I10-index: 1
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