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Zhang Yanyan

Observed name: Yanyan Zhang
ORCID: 0000-0002-5843-9652
Observed ORCID: 0000-0002-5843-9652
OpenAlex ID: A5092575634
The effect of social media exposure, environmental concern and consumer habits in green consumption intention
2023 · Zhang Yanyan, Chuen-Khee Pek, et al. · Journal of strategy and management · 30
Is face and information availability important in green purchasing among young consumers?
2024 · Yanyan Zhang, Tat-Huei Cham, et al. · Humanities and Social Sciences Communications · 23
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?
2024 · Yanyan Zhang, Tat-Huei Cham · Marketing Intelligence & Planning · 22
Works count: 3
Citation count: 75
H-index: 3
I10-index: 3
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