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Esubalew Melese

Observed names: Esubale Melese, Esubalew Melese Moges, Esubalew Moges Melese
ORCID: 0000-0002-2685-4771
Observed ORCID: 0000-0002-2685-4771
OpenAlex ID: A5092664259
Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context
2023 · Ashish Gupta, Ajay Kumar, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 31
Role of entrepreneurial education and perceived opportunity in shaping entrepreneurial intention of female students
2025 · Esubalew Melese, Ajay Kumar, et al. · LBS Journal of Management & Research · 5
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Customer perceptions driving the adoption of artificial intelligence products in Ethiopian market
2025 · Biruk Tessema, Esayas Degago Demissie, et al. · Discover Artificial Intelligence · 4
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Leveraging Artificial Intelligent (AI) for Human-Mimic Tech in Marketing 5.0
2025 · Esubale Melese, Ajay Kumar · Emerald Group Publishing Limited eBooks · 3
Export Performance Research over Five Decades: A Bibliometric Analysis
2024 · Esubalew Melese · MANTHAN Journal of Commerce and Management · 3
Enhancing Export Performance through Marketing Capability: An Empirical Study of Ethiopian Leather Industry
2023 · Esubalew Melese, Ajay Kumar · International Journal of Religion · 3
Role of government-sponsored export promotion programs in marketing strategy, market selection and export performance
2025 · Esubalew Melese, Ajay Kumar · African Journal of Economic and Management Studies · 1
Intellectual Structure of Export Orientation in International Marketing: A Bibliometric Coupling
2024 · Esubalew Moges Melese, Ajay Kumar · Brazilian Business Review · 1
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Customer Perception towards the Use of Ecommerce in Ethiopian Market-Tam Model
2022 · Esubalew Melese, Ahmad Hussain · International journal of management issues and research. · 1
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Antecedents and consequences of international marketing capabilities: insights from a systematic review
2026 · Ajay Kumar, Esubalew Melese, et al. · Journal of Trade Science
Impact of government export promotion programs on firms’ commitment, competitive positioning and export performance
2026 · Ajay Kumar, Esubalew Melese Moges, et al. · Journal of Business and Industrial Marketing
Enhancing Ethiopian Export Commodity Market through Lens of Marketing Strategies by Government and Firms
2021 · Esubalew Melese · International journal of management issues and research.
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Works count: 12
Citation count: 52
H-index: 3
I10-index: 1
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