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Maryam El Oraiby
Institution:
Kadir Has University
Observed institution:
Kadir Has University
ORCID:
0000-0003-0485-9325
Observed ORCID:
0000-0003-0485-9325
OpenAlex ID:
A5093112610
The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products
2023
·
Maryam El Oraiby
, Meltem Kiygi-Calli
·
Organic Agriculture
·
17
Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach
2024
·
Omer Bugra Kirgiz
, Meltem Kiygi-Calli
, et al.
·
Telecommunications Policy
·
14
Babbling through social media: A cross-country study mapping out social networks using eWOM intentions
2023
·
Zulal Isler
, Meltem Kiygi-Calli
, et al.
·
Electronic Markets
·
4
Understanding customer conversations in social media support interactions: divergent sentiments in material and experiential brands
2025
·
Meltem Kiygi-Calli
, Ezgi Merdin-Uygur
, et al.
·
Global Knowledge, Memory and Communication
·
2
Rethinking performance measurement in esports: How games shape coaching priorities for amateur player development
2025
·
Maryam El Oraiby
, Meltem Kiygi-Calli
·
International Journal of Sports Science & Coaching
·
1
Esports as a Hybrid Communication Arena: Evolving Marketing Communication in Digital Spaces
2026
·
Maryam El Oraiby
, Meltem Kiygi-Calli
·
IGI Global eBooks
Beyond the Box: The Societal Impacts of Product and Packaging Design
2026
·
Meltem Kiygi-Calli
, Maryam El Oraiby
, et al.
·
Palgrave studies in marketing, organizations and society
A Sentiment–based Understanding of Happiness in Social Media: Evidence From Experience and Material Brands' Support Accounts
2024
·
Kiygi-Calli Meltem
, Merdin-Uygur Ezgi
, et al.
·
Global Fashion Management Conference
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Works count:
8
Citation count:
38
H-index:
3
I10-index:
2
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