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Achaya Bannasilp
Institution:
Jiaying University
Observed institution:
Jiaying University
ORCID:
0000-0002-1824-261X
Observed ORCID:
0000-0002-1824-261X
OpenAlex ID:
A5093243957
Virtual idol marketing: Benefits, risks, and an integrated framework of the emerging marketing field
2023
·
Yunzhu Yu
, Simon CM. Kwong
, et al.
·
Heliyon
·
56
Virtual Idols’ influence on Consumer’s brand attitude and purchase intention: A perspective of para-social interaction
2025
·
Yunzhu Yu
, Achaya Bannasilp
, et al.
·
Electronic Commerce Research and Applications
·
21
Cartoonish vs. Realistic: the marketing effect of form realism of AI avatar in live streaming e-commerce
2024
·
Yunzhu Yu
, Achaya Bannasilp
·
International Conference on Computer Science and Management Technology (ICCSMT)
·
1
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Works count:
3
Citation count:
78
H-index:
2
I10-index:
2
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