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Ian Mei Zeng
Institution:
University of Saint Joseph
Observed institutions:
University of Saint Joseph,
University of Saint Joseph
ORCID:
0009-0005-0409-4379
Observed ORCID:
0009-0005-0409-4379
OpenAlex ID:
A5093255656
Neuromarketing: Evaluating Consumer Emotions and Preferences to Improve Business Marketing Management
2023
·
Ian Mei Zeng
, João Alexandre Lobo Marques
·
European Conference on Management, Leadership and Governance (ECMLG)
·
9
PDF
Neuromarketing As A Tool To Measure And Evaluate The Consumer Behaviour Of Guanding Teahouse's Social Media Advertisement
2023
·
Ian Mei Zeng
, Joao Alexandre Lobo Marques
·
International Conference on E-business, Management and Economics (ICEME)
·
3
PDF
A Bibliometric Analysis on Neuromarketing and Consumer Behaviour
2024
·
Ian Mei Zeng
, Joao Alexandre Lobo Marques
·
International Conference on Industrial and Business Engineering (ICIBE)
PDF
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Works count:
3
Citation count:
12
H-index:
2
I10-index:
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