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Zhucheng Shao

ORCID: 0000-0002-2507-9566
Observed ORCID: 0000-0002-2507-9566
OpenAlex ID: A5093517496
How the characteristics of social media influencers and live content influence consumers' impulsive buying in live streaming commerce? The role of congruence and attachment
2023 · Zhucheng Shao · Journal of Research in Interactive Marketing · 98
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
2024 · Zhucheng Shao · Journal of Retailing and Consumer Services · 79
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
2024 · Zhucheng Shao · Journal of Research in Interactive Marketing · 39
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
2024 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · International Journal of Consumer Studies · 38
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
2024 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · Journal of Brand Management · 30
Revealing consumers’ hedonic buying in social media: the roles of social status recognition, perceived value, immersive engagement and gamified incentives
2024 · Zhucheng Shao · Journal of Research in Interactive Marketing · 23
Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior
2025 · Zhucheng Shao · Journal of Retailing and Consumer Services · 14
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice
2025 · Zhucheng Shao, Jessica Sze Yin Ho · Asia Pacific Journal of Marketing and Logistics · 12
Unpacking Consumer Resistance Toward Virtual Streamers: Asymmetric Effects of Innovation Barriers in Live Streaming Commerce
2026 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · Journal of Consumer Behaviour · 4
Pay or freeload? Exploring consumers' willingness to pay in the copyright industry under digital transformation: the roles of copyright moral norms and values
2025 · Peiyun Liu, Zhucheng Shao · Asia Pacific Journal of Marketing and Logistics · 1
The dark side of AI customer service: How service failures damage consumer-brand relationships
2026 · Zhucheng Shao · Journal of Retailing and Consumer Services
Taking charge of my health in my way! Exploring consumers continuous usage intention and brand loyalty toward health wearable devices: a hybrid method of PLS-SEM and artificial neural network
2025 · Garry Wei Han Tan, Dang Van My, et al. · International Journal of Mobile Communications
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
2024 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · Newcastle University ePrints (Newcastle Univesity)
Works count: 13
Citation count: 338
H-index: 8
I10-index: 8
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