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Luca Simone Macca

Observed names: Luca Simone, Macca, MACCA, LUCA SIMONE, Macca, Luca Simone
ORCID: 0000-0003-0687-1280
Observed ORCID: 0000-0003-0687-1280
OpenAlex ID: A5093527668
Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts
2023 · Luca Simone Macca, Jacopo Ballerini, et al. · Journal of Business Research · 106
Unlocking e-commerce potential: micro and small enterprises strike back in the food and beverage industry
2024 · Luca Simone Macca, Nazia Shehzad, et al. · European Journal of Innovation Management · 27
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Advertising in the digital era: Can AI evoke emotions like humans?
2025 · Karolina Sallaku, Luca Simone Macca, et al. · Business Process Management Journal · 21
Fuelling growth: a qualitative study on the benefits and challenges of growth hacking for micro, small and medium enterprises
2025 · Luca Simone Macca, Gabriele Santoro, et al. · International Journal of Entrepreneurial Behaviour & Research · 16
From data to growth: how customer knowledge management enhances growth hacking strategies
2025 · Luca Simone Macca, Kamila Janovská, et al. · Journal of Knowledge Management · 11
Managerial experimental approaches and business model dynamics: a systematic literature review
2025 · Luca Simone Macca, Gabriele Santoro, et al. · Review of Managerial Science · 8
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Exploring Configurations of Data-Driven Decision-Making Dimensions for Successful Growth Hacking Implementation: An fsQCA Approach
2026 · Luca Simone Macca, Gabriele Santoro · Springer eBooks · 1
Digital disruption as a managerial reconfiguration: implications for sustainable marketing management
2026 · Luca Simone Macca, Andrea Sestino, et al. · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
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Understanding the motivations behind consumers’ adoption of food waste-reducing platforms: an investigation of economic and sustainable influences
2026 · Luca Simone Macca, Cristian Rizzo, et al. · Review of Managerial Science
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Growth Hacking for Smes Resilience and Internationalization: Exploring Strategies, Impacts, and Opportunities for Accelerated Growth
2024 · Macca, Luca Simone, Santoro, Gabriele · Institutional Research Information System University of Turin (University of Turin)
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Growth Hacking Implementation. an Overview of Benefits and Challenges
2023 · Macca, Luca Simone, Santoro, Gabriele, et al. · Institutional Research Information System University of Turin (University of Turin)
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Corporate social responsibility and the effects on consumer engagement in banks’ social media communication strategy
2021 · Luca Simone, Macca, Gabriele, Santoro, et al. · Institutional Research Information System University of Turin (University of Turin)
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Hacking Growth, Designing Change: the Strategic Role of Growth Hacking in Platform-based Enterprises
· MACCA, LUCA SIMONE · Institutional Research Information System University of Turin (University of Turin)
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Works count: 13
Citation count: 190
H-index: 6
I10-index: 5
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