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Xiaojun Mai

Observed name: xiaojun mai
ORCID: 0000-0002-5452-2459
Observed ORCID: 0000-0002-5452-2459
OpenAlex ID: A5093542181
Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior
2024 · Junyu Long, Norzaidahwati Zaidin, et al. · Future Business Journal · 62
A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape
2023 · Xiaojun Mai, Fauziah Sheikh Ahmad, et al. · SAGE Open · 30
Volunteer Management in Nonprofit Organizations: A Bibliometric Analysis
2024 · Jiayi Xu, Rossilah Jamil, et al. · SAGE Open · 19
“Countdown to Buy” the Impact of Perceived Competition and Bandwagon Effect on Impulse Behavior in Live Streaming Commerce
2026 · Xiaojun Mai, Zhang Jiale, et al. · Journal of Sensory Studies · 5
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Finding Your Buyer: How Configurational Analysis Reveals Five Purchase Segments
2026 · xiaojun mai, Sh.Ahmad Fauziah, et al. · Research Square
Intelligent generation and propagation prediction of cultural tourism social media content based on diffusion models and multimodal large language models
2026 · Yuhe Wang, Xiaojun Mai, et al. · Discover Applied Sciences
Deep thinking function in AI-mediated travel planning: how reasoning transparency shapes information adoption and destination acceptance
2026 · Song Chen, Fengbo Wang, et al. · Future Business Journal
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Works count: 7
Citation count: 116
H-index: 4
I10-index: 3
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