Author

Zainab Efe Egieya

Observed name: Efe Zainab Egieya

OpenAlex ID: A5093564472

Philosophy in Business Analytics: a Review of Sustainable and Ethical Approaches

2024 · Ejuma Martha Adaga, Zainab Efe Egieya, et al. · International Journal of Management & Entrepreneurship Research · 85

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Leveraging Big Data for Personalized Marketing Campaigns: a Review

2024 · Gold Nmesoma Okorie, Zainab Efe Egieya, et al. · International Journal of Management & Entrepreneurship Research · 57

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Advancements in predictive analytics: A philosophical and practical overview

2024 · Oluwatoyin Ajoke Farayola, Ejuma Martha Adaga, et al. · World Journal of Advanced Research and Reviews · 50

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The Role of Big Data in Business Strategy: a Critical Review

2024 · Ejuma Martha Adaga, Gold Nmesoma Okorie, et al. · Computer Science & IT Research Journal · 40

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A review of sustainable entrepreneurship practices and their impact on long-term business viability

2023 · Zainab Efe Egieya, Sarah Kuzankah Ewuga, et al. · World Journal of Advanced Research and Reviews · 34

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Comparative Analysis of Workforce Efficiency, Customer Engagement, and Risk Management Strategies: Lessons From Nigeria and the Usa

2024 · Zainab Efe Egieya, Anwuli Nkemchor Obiki-Osafiele, et al. · International Journal of Management & Entrepreneurship Research · 32

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The Role of Virtual and Augmented Reality in Modern Marketing: a Critical Review

2023 · Zainab Efe Egieya, Sarah Kuzankah Ewuga, et al. · Computer Science & IT Research Journal · 28

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A Comprehensive Review of Ethical Practices in Banking and Finance

2024 · Ejuma Martha Adaga, Zainab Efe Egieya, et al. · Finance & Accounting Research Journal · 17

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A Review of Data-driven Business Optimization Strategies in the U.s. Economy

2023 · Odunayo Josephine Akindote, Zainab Efe Egieya, et al. · International Journal of Management & Entrepreneurship Research · 16

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Comparative Review of Technology Integration in Smes: a Tale of Two Economies - the United States and Nigeria

2023 · Sarah Kuzankah Ewuga, Zainab Efe Egieya, et al. · Engineering Science & Technology Journal · 14

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Tackling Economic Inequalities Through Business Analytics: a Literature Review

2024 · Ejuma Martha Adaga, Zainab Efe Egieya, et al. · Computer Science & IT Research Journal · 11

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Iso 27001 in Banking: an Evaluation of Its Implementation and Effectiveness in Enhancing Information Security

2024 · Sarah Kuzankah Ewuga, Zainab Efe Egieya, et al. · Finance & Accounting Research Journal · 4

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Risk Management in Banking: a Philosophical Perspective

2024 · Ejuma Martha Adaga, Zainab Efe Egieya, et al. · Malaysian Journal Of Human Resources Management

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Advancements in computer-aided audit technologies: Impact on loan asset quality in banking

2023 · Samuel Onimisi Dawodu, Adedolapo Omotosho, et al. · World Journal of Advanced Research and Reviews

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Machine Learning Algorithms in Predictive Marketing: a Comprehensive Review

2023 · Ejuma Martha Adaga, Zainab Efe Egieya, et al. · INFORMATION MANAGEMENT AND COMPUTER SCIENCE

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Comparative Review of Business Analytics Implementation in Smes: Insights From the United States and Africa

2023 · Odunayo Josephine Akindote, Efe Zainab Egieya, et al. · Malaysian Business Management Journal

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Works count: 19

Citation count: 388

H-index: 11

I10-index: 11