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Sara ElArabawy

Observed names: Dr. Sara Yasser Ahmed El Arabawy, Sara El-Arabawy
Observed institution: British University in Egypt
ORCID: 0000-0001-9181-7873
Observed ORCID: 0000-0001-9181-7873
OpenAlex ID: A5093661304
Investigation of the moderation effect of gender and study level on the acceptance and use of generative AI by higher education students: Comparative evidence from Poland and Egypt
2024 · Artur Strzelecki, Sara ElArabawy · British Journal of Educational Technology · 341
AI-Powered AdTech and Social Media Marketing in Egypt: Digital Budget Growth, Platform Optimisation, and Performance Measurement
2026 · Mayur Phatak, Dr. Sara Yasser Ahmed El Arabawy · International Journal of Latest Technology in Engineering Management & Applied Science
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Examining AI's impact on Customer Experience: Marketing Automation as a Mediator Among Egyptian Youth in Phygital Stores
2025 · Sara ElArabawy, Prof. Wael Kortam · Foundations and Trends® in Information Systems
A Study of the Relationship between Celebrity Endorsement and Customer Experience among Egyptian Youth
2025 · Sara El-Arabawy, Wael Kortam, et al. · Archives of Business Research
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Works count: 4
Citation count: 341
H-index: 1
I10-index: 1
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