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Bassel Maaliky

Observed names: Bassel Noureddine Maalik, Bassel Noureddine Maaliky
Institution: Jinan University
Observed institution: Jinan University
ORCID: 0009-0003-5752-3603
Observed ORCID: 0009-0003-5752-3603
OpenAlex ID: A5093811141
Transforming Human Resources With AI: Empowering Talent Management and Workforce Productivity
2024 · Mazen Fawaz Massoud, Bassel Maaliky, et al. · Advances in computational intelligence and robotics book series · 6
Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions
2025 · Bassel Maaliky, Mazen Massoud, et al. · Innovative Marketing · 5
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The Pivotal Functions of Innovative Technologies and Sustainable Practices in Enhancing Customer Relationship Management
2024 · Mazen Fawaz Massoud, Mahmoud Mohamad Badr Edelby, et al. · Advances in business strategy and competitive advantage book series · 3
Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective
2020 · Bassel Noureddine Maalik, Dr. Radwan N. Choughari · Research in Economics and Management · 2
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The Impact of Brand Equity Dimensions on Consumers Word of Mouth—The Case of Sports Goods in Lebanese Shopping Malls
2020 · Bassel Noureddine Maaliky, Dr. Allam H. Mawlawi · Research in Economics and Management
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Works count: 5
Citation count: 16
H-index: 3
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