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Khaoula Fath El Khair

Observed name: Fath El Khair, Khaoula
Observed institution: Chouaib Doukkali University
ORCID: 0009-0008-0726-7409
Observed ORCID: 0009-0008-0726-7409
OpenAlex ID: A5093861035
Towards a based artificial intelligence model to support marketing communication
2023 · Khaoula Fath El Khair, Mustapha El Hamzaoui, et al. · IEEE Congress on Information Science and Technology (CiSt) · 1
The Integration of AI in CRM and Its Impact on Online Sales Services Profitability: A Systematic Literature Review
2026 · Khaoula Fath El Khair, Ahmad El Oualfi, et al. · Journal of theoretical and applied electronic commerce research
Towards an innovation-based model to support customer relationship management
2026 · Fath El Khair, Khaoula, El Hamzaoui, Mustapha, et al. · BUUIC Journal of Management
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Towards a theoretical model to illustrate the communication procedure between the company and the customer
2025 · Fath El Khair, Khaoula, El Hamzaoui, Mustapha, et al. · BUUIC Journal of Management
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Social Psychology and Artificial Intelligence Improvement of the Relationship Customer-Digital Commercial Environment: Challenges of Choosing the Best Approaches
2024 · Khaoula Fath El Khair, Mustapha El Hamzaoui · Advances in marketing, customer relationship management, and e-services book series
A Smart New Theoretical Model of Global Marketing Communication to Support Customer Relationship Management and Sustainability
2024 · Khaoula Fath El Khair, Mustapha El Hamzaoui · Advances in logistics, operations, and management science book series
Works count: 7
Citation count: 1
H-index: 1
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