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Elena García-y-García

Observed name: García-y-García, Elena
ORCID: 0000-0002-4910-9731
Observed ORCID: 0000-0002-4910-9731
OpenAlex ID: A5093957143
Data-driven marketing image: implementation and country of operation moderation effects
2025 · Elena García-y-García, Francisco Rejón-Guardia, et al. · International Journal of Retail & Distribution Management · 4
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A Systematic Literature Review and Research Agenda of Data-Driven Marketing
2024 · Elena García-y-García, Francisco Rejón-Guardia, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Works count: 3
Citation count: 5
H-index: 1
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