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Simon Kwong Choong Mun

Observed name: Choong Mun, Simon Kwong
Observed institution: City University Malaysia
ORCID: 0009-0002-3290-8227
Observed ORCID: 0009-0002-3290-8227
OpenAlex ID: A5093970849
Development of Rural Cultural Tourism Industry under the Digitalization of National Culture: A Case Study of the Yellow River Basin in Huyi District, Xi'an City
2024 · Xue KaiLin, Simon Kwong Choong Mun · Journal of Economics Finance and Management Studies · 2
The Impact of Supply Chain Digitization on the Competitiveness of Traditional E-commerce Enterprises in China: A Qualitative Study of Nanchang-based Businesses
2025 · Cao Jingya, Simon Kwong Choong Mun · International Journal of Academic Research in Business and Social Sciences · 1
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Investigating the Organization and Management Model of "Challenge Cup" College Student Competition Activities
2023 · Xue Kailin, Simon Kwong Choong Mun · Frontiers in Business and Economics · 1
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Digital Economy Drivers and Industrial Upgrading: Exploring the Mediating Role of Transaction Circulation Efficiency in the Yangtze River Delta
2026 · Jing Wan, Simon Kwong Choong Mun, et al. · Lecture notes in networks and systems
Optimization of the Development Path of Innovation and Entrepreneurship Education in Applied Universities Based on the Solution of Nonlinear Equations
2026 · Xue Kailin, Simon Kwong Choong Mun · International Journal of Computer Information Systems and Industrial Management Applications
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The Impact of Digital Marketing Strategies, Brand Image, and Service Quality on Customer Loyalty in the Coffee Shop Industry: The Mediating Role of Customer Engagement in Zhengzhou, China
2025 · Zhang Lu, Simon Kwong Choong Mun · International Journal of Academic Research in Business and Social Sciences
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Financial slack and technology commercialization: contingent effects of executive international experience in declining firms
2025 · Simon Kwong Choong Mun, Hao Ren · Journal of Corporate Finance Management and Banking System
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Research on the Relationship between Technology-Driven Investment and Smart Agriculture Operational Performance
2025 · Shi Zhilin, Jiao Shufeng, et al. · IEEE Information Technology and Mechatronics Engineering Conference (ITOEC)
Revealing the Influence of Green Product Prices on the Green Purchasing Behavior of Young Chinese Consumers A TPB Perspective
2024 · Yuan Yuan, Simon Kwong Choong Mun · Frontiers in Business Economics and Management
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The Colleague Turnover Impacting on Employee Turnover Intention at SMEs in Chongqing, China
2024 · Nanxi Liu, Simon Kwong Choong Mun, et al. · Pakistan Journal of Life and Social Sciences (PJLSS)
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A Study of Young Chinese Consumers' Green Purchasing Behavior From the Perspective of Social Media: an Analysis Based on the Tpb Theory
2023 · Yuan , Yuan, Choong Mun, Simon Kwong · International Journal of Advanced Research in Islamic Studies and Education
Works count: 11
Citation count: 4
H-index: 1
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