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David Wiestner
Institution:
Hochschule Macromedia
Observed institution:
Hochschule Macromedia
ORCID:
0009-0004-8140-8629
Observed ORCID:
0009-0004-8140-8629
OpenAlex ID:
A5093984704
Brand Management in the Digital Era
2024
·
David Wiestner
, Ralf Spiller
·
Advances in marketing, customer relationship management, and e-services book series
·
5
The use of AI in german design- and advertising agencies – the influence on the organizational structure and the actions of individual actors
2025
·
Ellen Martin
, David Wiestner
, et al.
·
Media culture and public relations
Automation of Brand Management: Possibilities, Challenges, and Limitations
2024
·
David Wiestner
, Ralf Spiller
, et al.
·
Smart innovation, systems and technologies
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Works count:
3
Citation count:
5
H-index:
1
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