Author

Gaurav Kumar Bisen

Observed name: Bisen, Gaurav Kumar

Institution: School of Management Sciences, Varanasi

Observed institution: School of Management Sciences, Varanasi

ORCID: 0009-0000-1988-3649

Observed ORCID: 0009-0000-1988-3649

OpenAlex ID: A5094015617

Investigating the Influence and Function of Artificial Intelligence in Contemporary Marketing Management: Marketing in the AI Era

2024 · Swati Mahadev Patil, Avinash Manohar Kharat, et al. · International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI) · 14

Exploring the digital marketing strategies that drive business performance: a focus on technological capabilities as a mediator

2026 · Gaurav Kumar Bisen, Sana Ashraf, et al. · International Journal of Industrial and Systems Engineering · 3

2023 · Rohit Singh, Gaurav Kumar Bisen · COMMERCE RESEARCH REVIEW · 2

Exploring the Role of Artificial Intelligence in Strengthening Operational Risk Resilience in the Insurance Sector

2026 · Gaurav Kumar Bisen, Vipin Vihari Ram Tripathi, et al. · Journal of Information & Knowledge Management · 1

Insurance Literacy and Financial Security: Understanding the Role of Consumer Knowledge in Purchase Decisions

2025 · Gaurav Kumar Bisen, Arun Kumar Singh · Management Insight - The Journal of Incisive Analysers · 1

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Dharmic principles in ethical investment and sustainable financial decision-making

2026 · Shishir Srivastava, Gaurav Kumar Bisen

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Financial Literacy, Financial Behavior, and Life Insurance Investment Decisions: Evidence from Individual Investors

2026 · Bisen, Gaurav Kumar, Singh, Prof. (Dr,)Arun Kumar Singh · Zenodo (CERN European Organization for Nuclear Research)

Augmented reality and virtual reality in product customisation: effects on consumer decision-making and satisfaction levels

2026 · Vipin Vihari Ram Tripathi, Ankita Kumari, et al. · International Journal of Industrial and Systems Engineering

Customer Service in the Age of Q-Commerce: Leveraging AI, Machine Learning, and Data Analytics to Deliver Personalized and Efficient Service Experiences

2025 · Vipin Vihari Ram Tripathi, Gaurav Kumar Bisen, et al. · International Conference on Information Systems and Computer Networks (ISCON)

Exploring the Digital Marketing Strategies that Drive Business Performance: A Focus on Technological Capabilities as a Mediator

2024 · Priya Yadav, Vipin Vihari Ram Tripathi, et al. · International Journal of Industrial and Systems Engineering

Augmented Reality and Virtual Reality in Product Customisation: Effects on Consumer Decision-making and Satisfaction Levels

2024 · Pavnesh Kumar, Gaurav Kumar Bisen, et al. · International Journal of Industrial and Systems Engineering

Works count: 11

Citation count: 21

H-index: 2

I10-index: 1