Author

Tong Su

Institutions: Baoding University, University of Technology Malaysia

Observed institutions: Beijing Institute of Technology, Baoding University, University of Technology Malaysia, Northeastern University

ORCID: 0009-0003-6027-8581

Observed ORCID: 0009-0003-6027-8581

OpenAlex ID: A5094113102

FinTech adoption and the clustered development of rural e-commerce: Evidence from Taobao Village

2024 · Tong Su, Yanyang Tao, et al. · Pacific-Basin Finance Journal · 25

Stimulating Green Brand Loyalty and Green Brand Evangelism Through Perceived ESG: An SOR Perspective in the Chinese Sportswear Industry

2026 · Tong Su, Poh-Chuin Teo · Sustainability · 3

Does it matter who owns the AI device? Impact of device ownership on customer dissatisfaction in AI service failure

2025 · Zhongpeng Cao, Liben Zhao, et al. · Journal of Retailing and Consumer Services · 3

From ESG to Brand Equity: The Mediating Role of Brand Reputation and Brand Attachment

2025 · Tong Su, Poh-Chuin Teo · International Journal of Academic Research in Economics and Management Sciences · 3

Comparative Analysis of Tesla and Ford: Investment Recommendations Based on the 7Ps Marketing Portfolio and Porter's Five Forces Model

2024 · Tong Su · Transactions on Economics Business and Management Research · 1

Assessing the Effect of Environment, Social and Governance on Brand Attachment and Brand Loyalty: a Conceptual Paper

2024 · Tong Su, Qichen Zhang, et al. · 1

Enhancing Financial Performance through Strategic Marketing: A Case Study of SME in Malaysia

2025 · Tong Su, Asuvanee Pannir Selvam, et al. · Semarak International Journal of Entrepreneurship, Economics and Business Development

Works count: 7

Citation count: 36

H-index: 3

I10-index: 1