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Author

Padma Angmo

Institution: University of Jammu
Observed institution: University of Jammu
ORCID: 0000-0003-3729-843X
Observed ORCID: 0000-0003-3729-843X
OpenAlex ID: A5094162297
Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
2024 · Padma Angmo, Rachna Mahajan · Qualitative Market Research An International Journal · 75
Do they look human? Review on virtual influencers
2024 · Padma Angmo, Rachna Mahajan, et al. · Management Review Quarterly · 40
Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions
2025 · Padma Angmo, Rachna Mahajan, et al. · Journal of Relationship Marketing · 18
Pixels versus Personalities: A Comparative Analysis of Virtual and Human Influencers
2026 · Padma Angmo, Rachna Mahajan, et al. · Services Marketing Quarterly · 2
Exploring the Perception Gap: Human Vs. Virtual Influencers in Social Media Marketing
2026 · Padma Angmo, Rachna Mahajan · International Journal of Strategic Communication
Works count: 5
Citation count: 135
H-index: 3
I10-index: 3
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