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Arta Istrefi
Observed name:
Arta Istrefi-Jahja
Institution:
South East European University
Observed institution:
South East European University
ORCID:
0000-0001-6773-6766
Observed ORCID:
0000-0001-6773-6766
OpenAlex ID:
A5095112590
The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises
2021
·
Arta Istrefi-Jahja
, Jusuf Zeqiri
·
Proceedings of the ENTRENOVA - Enterprise Research Innovation Conference
·
33
PDF
COVID-19 and SMEs Digital Transformation
2022
·
Veland Ramadani
, Arta Istrefi-Jahja
, et al.
·
IEEE Transactions on Engineering Management
·
30
The role of entrepreneurial marketing and digital transformation on women's entrepreneurial intentions in Kosovo
2025
·
Arta Istrefi
, Jusuf Zeqiri
, et al.
·
International Journal of Technology Enhanced Learning
·
13
The role of entrepreneurial marketing and digital transformation on women’s entrepreneurial intentions in Kosovo
2024
·
Marcos Komodromos
, Vjollca Visoka Hasani
, et al.
·
International Journal of Technology Enhanced Learning
·
8
Digital dynamics: a comprehensive analysis of entrepreneurial marketing's influence on women's entrepreneurial intentions in Kosovo and Albania
2024
·
Arta Istrefi
, Jusuf Zeqiri
, et al.
·
International Journal of Technoentrepreneurship
·
2
The Role of Entrepreneurial Marketing and Digital Transformation on Women’s Entrepreneurial Intentions in Kosovo
2025
·
Arta Istrefi
, Jusuf Zeqiri
, et al.
·
SSRN Electronic Journal
Digital Dynamics: a Comprehensive Analysis of Entrepreneurial Marketing's Influence on Womens' Entrepreneurial Intentions in Kosovo and Albania
2024
·
Agron Hajdari
, Sadudin Ibraimi
, et al.
·
International Journal of Technoentrepreneurship
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Works count:
7
Citation count:
86
H-index:
4
I10-index:
3
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