Author

Eya Kbaier

Institution: Tunis University

Observed institutions: Tunis University, Institut Supérieur de Gestion de Tunis

ORCID: 0000-0002-4063-2446

Observed ORCID: 0000-0002-4063-2446

OpenAlex ID: A5095743132

“A glimpse into the AI”: exploring the effect of consumers’ chatbot interaction experience on brand attachment and advocacy with the moderating role of AI skepticism

2025 · Eya Kbaier, Joni Salminen, et al. · Asia-Pacific Journal of Business Administration · 15

Investigating the influence of AI chatbot interactions on attitudes and purchase intentions: extending the UTAUT framework from brands perspective

2025 · Eya Kbaier, Fatma Bakini, et al. · Journal of Business Strategy · 15

The impacts of value derived from Facebook interactions on political voting

2024 · Imène Ben Yahia, Nesrine Ben Amor, et al. · International Journal of Electronic Customer Relationship Management · 2

Mapping the fragmented landscape of privacy in the age of generative AI: a bibliometric analysis and future research agenda

2026 · Eya Kbaier · Journal of Business Strategy

Toward Maximizing the Value of Artificial Intelligence in Business: The Effect of Chatbots’ User and System Factors on Consumers’ Brand Perceptions and Purchase Intention in the Presence of Resistance and Privacy Concerns

2024 · Eya Kbaier, Fatma Ezzahra Bakini, et al. · SSRN Electronic Journal

Works count: 5

Citation count: 32

H-index: 2

I10-index: 2