Author

Siyu Gao

Observed name: SiYu Gao

Institutions: Yan'an University, Zhejiang Yuexiu University

Observed institutions: Xi'an University of Architecture and Technology, Yan'an University, Zhejiang Yuexiu University

ORCID: 0000-0002-6689-599X

Observed ORCID: 0000-0002-6689-599X

OpenAlex ID: A5095847268

How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement

2024 · Siyu Gao, Bilin Shao · Asia Pacific Journal of Marketing and Logistics · 30

Problematic Social Media Use and Employee Outcomes: A Systematic Literature Review

2024 · Siyu Gao, Bilin Shao · SAGE Open · 20

From intimacy to consumption: an exploration into the role of consumer engagement and self-esteem in second-hand luxury consumption

2026 · Siyu Gao, Jian Li, et al. · Asia Pacific Journal of Marketing and Logistics

Organizational Structure Optimization and Intelligent Detection Adaptation of Tourism Enterprises Under Smart Tourism

2026 · YanBin Zheng, HongLei Bao, et al. · Journal of trends in financial and economics.

Works count: 4

Citation count: 50

H-index: 2

I10-index: 2