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Rúben Pinhal

Observed names: Pinhal, Rúben Filipe da Silva, Ruben Pinhal, Rúben Filipe Silva Pinhal, Rúben Filipe da Silva Pinhal
ORCID: 0000-0002-0956-6698
Observed ORCID: 0000-0002-0956-6698
OpenAlex ID: A5099003954
Open Innovation in the Tourism Industry: A Systematic Review
2025 · Rúben Pinhal, Ana Estima, et al. · Tourism and Hospitality · 31
PDF
A Company-Based View on Sustainable Packaging Orientation
2025 · Paulo Duarte, Maria Inês Ribeiro, et al. · Sustainability · 5
PDF
See, like, and book: Eye-tracking the power of visual attention in destination marketing
2025 · Rúben Pinhal, Ana Estima, et al. · Journal of Marketing Communications · 5
Exploring Visual Engagement in UNESCO Creative Cities: An Eye-Tracking Analysis of Social Media Images
2025 · Rúben Pinhal, Ana Estima, et al. · Tourism & Management Studies · 3
PDF
A 25-year bibliometric analysis of the management of sparkling winemaking processes: innovation trends and future research agenda
2025 · Vasco Santos, Lara Bacalhau, et al. · International Journal of Innovation Science · 1
Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Social Media Images
2025 · Rúben Pinhal, Ana Estima, et al. · Smart innovation, systems and technologies · 1
Short-Term Investments in the Context of Technology Integration
2026 · Filipa Martinho, Vasco Santos, et al. · IGI Global eBooks
Digital Marketing and Globalization
2026 · Ricardo Marcão, Vasco Santos, et al. · IGI Global eBooks
Artificial Intelligence, Innovation, and Employer Branding: Strategic Adaptation and Organizational Sustainability in Human-Centered Organizations
2026 · Ricardo Marcao, Gonçalo Belchior, et al. · IGI Global eBooks
Pathways to a Successful PhD Journey: A Dual Perspective from Student and Supervisory Team
2026 · Rúben Pinhal, Ana Estima, et al. · Lecture notes in networks and systems
Loyalty in Your Pocket: The Case of Cartão Continente Mobile App
2026 · Rúben Pinhal, Miguel Cachulo Pereira · Lecture notes in networks and systems
Posts and Places: How UNESCO Creative Cities Use Social Media to Shape Destination Image
2026 · Rúben Pinhal, Ana Estima, et al. · Studies in systems, decision and control
“Google It” or “ChatGPT It”? An Exploratory Study on User Preferences Across Search Categories and Age Groups
2026 · Ana Estima, Rúben Pinhal, et al. · Smart innovation, systems and technologies
More Than a Store: IKEA’s Content Marketing as a Tool for Brand Awareness
2026 · Diogo Costa, Rúben Pinhal · Smart innovation, systems and technologies
How Can a Fine Arts Company Use User-Generated Content to Enhance Its Digital Presence? The Case of VIARCO
2026 · Ana Rita Tavares, Filipa Santos Almeida, et al. · Studies in systems, decision and control
Artificial Intelligence in Marketing Education: Shaping the Future of Learning
2026 · Ana Estima, Rúben Pinhal · Contributions to management science
Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal
2025 · Vasco Ribeiro Santos, Anabela Pereira, et al. · International Journal of Marketing Communication and New Media
Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Case Study of SIIEE
2025 · Fernando Fonseca, Vasco Ribeiro Santos, et al. · International Journal of Marketing Communication and New Media
The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal
2025 · Adriana Santos Cardoso, Ana Estima, et al. · Smart innovation, systems and technologies
Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram
2024 · Rúben Filipe da Silva Pinhal, Ana Cristina Furão Teles Estima, et al. · Revista de Gestão Social e Ambiental
Experiencing a City Through Instagram: What Do Tourists Engage with?
2024 · Rúben Pinhal, Ana Estima, et al. · Smart innovation, systems and technologies
Works count: 23
Citation count: 46
H-index: 3
I10-index: 1
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