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Ismail Abiodun IDOWU
Institution:
University of Ilorin
Observed institution:
University of Ilorin
OpenAlex ID:
A5099089190
Does Gen Z Consumers Reward Trademark Infringement in the Cosmetic Industry: a Pls-sem Analysis of Brand Patronage in Africa?
2023
·
Tajudeen Alaburo ABDULSALAM
, Rofiat Bolanle TAJUDEEN
, et al.
·
GUSAU JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES
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