Author

Shiba Masoumi

Observed names: Masoumi , Shiba, معصومی, شیبا

Institution: Islamic Azad University, Babol

Observed institution: Islamic Azad University, Babol

ORCID: 0009-0007-4011-0721

Observed ORCID: 0009-0007-4011-0721

OpenAlex ID: A5099293487

Designing a Model to Explain the Role of Social Media and Influencers in Customer Relationship Management and Branding in the Beauty Industry

2026 · Zahra Katebi Amiri, Seyyed Vahid Jabbarzade, et al. · Tiknuluzhī dar kār/āfarīnī va mudīriyyat-i istrātizhīk.

Validation of the New Financial Product Development (NEPD) Model Based on Financial Management Behavior Toward Sustainable Development

2026 · Fatemeh Fallah, Shiba Masoumi, et al. · Accounting Finance and Computational Intelligence

Developing a Qualitative Model of Modern Banking Service Innovation Based on Customer Knowledge Management

2026 · Najmeh Daneshfar, Mehdi Rouholamini, et al. · Digital Transformation and Administration Innovation

Identification and Prioritization of the Components Explaining Financial Supply Chain Management for the Sustainable Development of Industrial Small and Medium-Sized Enterprises

2026 · Sareh Rahimi Waskasi, Shiba Masoumi, et al. · Journal of Management and Business Solutions

Presenting a Conceptual Model of Financing Mechanisms for Export-Oriented Industries through Domestic and Foreign Resources

2025 · Mona Shariatnia, Seyyed Vahid Jabbarzade, et al. · Management Strategies and Engineering Sciences

Presenting a Multilevel Model of Organizational Capacities Affecting Brand Positioning of Food Companies with a Mixed Approach

2024 · Zahra Khorasani, Mehdi Rouholamini, et al.

Identifying and prioritizing organizational capacities effective on brand positioning of food companies

2024 · Zahra Khorasani, Mehdi Rouholamini, et al. · DOAJ (DOAJ: Directory of Open Access Journals)

Development of a Customer-Oriented Knowledge Management Model and Its Impact on Service Innovation with the Moderating Role of Evaluation and Feedback

· Daneshfar , Najmeh, Rouholamini, Mehdi, et al. · Future of Work and Digital Management Journal

The Effects of Environmental Changes (Changes in Consumer Behavior) and Organizational Capacities on Brand Digital Seeding Implementation Mechanisms: The Mediating Role of the Foundations and Logic of Digital Seeding—A Case Study of Arian Kimia Tak Industrial Group

· سیف اللهی, فاطمه, روح الامینی, مهدی, et al. · مدیریت پویا و تحلیل کسب و کار.

Works count: 10

Citation count:

H-index:

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