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Dan Li
Observed name:
Li, Dan
Institution:
Widener University
Observed institutions:
Kunming University of Science and Technology,
Widener University,
Wuhan Polytechnic University,
Nanchang University,
University of Exeter,
Oxbridge College
show all 6
ORCID:
0000-0002-6110-2225
Observed ORCID:
0000-0002-6110-2225
OpenAlex ID:
A5100380751
The role of psychological ownership in consumer happiness
2020
·
Dan Li
, Lucy Atkinson
·
Journal of Consumer Marketing
·
106
Why Do You Blog: a Uses-and-gratifications Inquiry Into Bloggers' Motivations
2005
·
Dan Li
·
67
Effect of emotional victim images in prosocial advertising: The moderating role of helping mode
2020
·
Dan Li
, Lucy Atkinson
·
International Journal of Nonprofit and Voluntary Sector Marketing
·
31
Beyond Motivation: Modeling the Predictive Role of L2 Pride in Informal Digital Learning of English
2025
·
Minlin Minny Zou
, Guangxiang Leon Liu
, et al.
·
International Journal of Applied Linguistics
·
22
PDF
The impact of consumer positive personality on the purchase behavior of smart products
2022
·
Dan Li
, Dengke Yu
·
Frontiers in Psychology
·
14
PDF
Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020
2022
·
Dan Li
, Nicholas Masafumi Watanabe
·
International Journal of Sports Marketing and Sponsorship
·
8
Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events
2017
·
Natalie A. Mitchell
, Angeline Close Scheinbaum
, et al.
·
Emerald Group Publishing Limited eBooks
·
2
Artificial creativity meets consumer reality: the role of affective involvement and product type in responses to AI-generated ads
2026
·
Dan Li
·
Journal of Consumer Marketing
Author response for "Beyond Motivation: Modeling the Predictive Role of L2 Pride in Informal Digital Learning of English"
2025
·
Zou, Minlin Minny
, Liu, Guangxiang Leon
, et al.
·
Publons reviews and discussion
Opportunities and Challenges of Cultivating Property Management Professionals in the Context of “Four Goods” Construction
2025
·
Dan Li
, Peng Liu
, et al.
·
Advances in economics, business and management research/Advances in Economics, Business and Management Research
PDF
Psychological Ownership and Consumer Happiness: An Abstract
2022
·
Dan Li
·
Developments in marketing science: proceedings of the Academy of Marketing Science
To have, or to feel like having : the effect of psychological ownership on consumer well-being
2018
·
Li, Dan
·
Texas ScholarWorks (Texas Digital Library)
PDF
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Works count:
12
Citation count:
250
H-index:
6
I10-index:
5
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