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Jihyun Lee

Observed names: Ji-Hyun Lee, jihyun lee
ORCID: 0000-0002-1020-9225
Observed ORCID: 0000-0002-1020-9225
OpenAlex ID: A5100413499
Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image
2018 · Jihyun Lee, Yuri Lee · Journal of Fashion Marketing and Management · 186
Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls
2019 · Jihyun Lee, Yuri Lee · Asia Pacific Journal of Marketing and Logistics · 62
Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers’ mood, self-esteem, and self-efficacy : Based on the context of fashion product shopping
2021 · Heejung Son, Jihyun Lee · Journal of Global Scholars of Marketing Science · 25
Homo moralis and Homo economicus: scale development and validation of consumers' moral preferences
2020 · Jihyun Lee · Asia Pacific Journal of Marketing and Logistics · 15
Exploring how the effect of attributes varies with fashion product e‐tailer type: Based on Korea context
2007 · Jihyun Lee, Yuri Lee · Journal of Fashion Marketing and Management · 12
Why ethical consumers buy products from unethical companies: consumers’ ambivalent responses towards fashion companies’ unethical activities
2023 · Jihyun Lee · International Journal of Ethics and Systems · 11
Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit
2017 · Erin Cho, Jihyun Lee, et al. · Sustainability · 8
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Influence of Interior Design Elements on Spatial Satisfaction and Preference for Coffeeshop Space
2012 · You-Jin Choi, Ji-Hyun Lee, et al. · 설비공학논문집 · 6
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A Study on the Formative Character of Maximalism Shown in the Works of Alexander McQueen
2012 · Ji-Hyun Lee, Youn-Sun Roh · The Korean Society of Costume · 5
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Exploring consumers’ innovative products adoption process: based on technology readiness and value-based adoption
2024 · Jihyun Lee, Sung-Joon Yoon · The International Review of Retail Distribution and Consumer Research · 4
A Statitical Study on ESG Rating Divergence: Case Study on KOSPI50 Companies
2024 · Jihyun Lee, Soohyeon Kim, et al. · Innovation studies · 4
The Characteristics of Fashion Design as a Playing through a Doll
2007 · Jihyun Lee, Young-In Kim · The Korean Society of Costume · 4
Rethinking Fashion Therapy: Theoretical and Practical Foundations for Value Creations in Clothing and Textiles Discipline
2015 · Hyungjin Son, Sunwoo Kim, et al. · 3
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Creating Shared Value: Redefining the Role of the Corporation and Consumer
2014 · Hyejung Cheon, Siwuel Kim, et al. · Journal of Consumer Studies · 3
A Study on Minimalism Fashion Styling
2008 · Jihyun Lee, Younsun Roh · Journal of Fashion Design · 3
The effect of moral preferences on purchase intention toward unethical fashion companies’ products: the moderating role of collectivism and individualism
2024 · Jihyun Lee · Journal of Global Responsibility · 2
The Effects of Golf Youtube Viewers" Viewing Motivation on Viewing Satisfaction and Continuance Behavioral Intention
2021 · Jihyun Lee, Hyungchul Joo, et al. · Korean Journal of Sports Science · 2
The Effect of Benevolence Perception of Fashion Companies’ Philanthropic Responsibility on Purchase Intention: The Mediating Effect of Reciprocity Perception and the Moderating Effect of Ethical Consumerism
2014 · Jihyun Lee, Yuri Lee · Journal of Consumer Studies · 2
A Study on Fashion Design Development through a Postmodernistic Approach to the Mannish Look
2011 · Jihyun Lee, 이술, et al. · Journal of Fashion Design · 2
A Study on the Policies for Strengthening Competitiveness of DongDeaMoon fashion market
2010 · Jihyun Lee · 2
The Influence of Consumer Perception of Customization Type on Relationship Quality in the Apparel E-business Context
2008 · Ji-Hyun Lee, Yu-Ri Lee · Journal of the Korean Society of Clothing and Textiles · 2
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SNS Users’ Social Comparison Experience Affects Beauty Interest and Impact on Purchasing Behavior
2024 · Ji-Hyun Lee, Su-Yeon Oh · Journal of the Korean Society of Cosmetology · 1
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The Effect of Album Cover Design on Feelings of Artist Presence and Wellbeing: The Moderating Role of Construal Level
2023 · Dajung Kim, Jihyun Lee, et al. · Journal of Consumer Studies · 1
The exploratory study of the effects of Online Fashion Therapy on Mood and Self-evaluation - Based on American Female Consumers in Their Twenties -
2017 · Jihyun Lee, Yuri Lee · Journal of Consumer Studies · 1
A Study on the Conspicuous Consumption Characteristic Expressed in the Modern Fashion
2010 · jihyun lee, Yang Sook-Hi · The Research Journal of the Costume Culture · 1
Works count: 40
Citation count: 367
H-index: 7
I10-index: 6
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