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Xiaohui Bai

ORCID: 0000-0003-4328-4448
Observed ORCID: 0000-0003-4328-4448
OpenAlex ID: A5100587484
Livestreaming as the next frontier of e-commerce: A bibliometric analysis and future research agenda
2024 · Xiaohui Bai, Eugene Cheng-Xi Aw, et al. · Electronic Commerce Research and Applications · 63
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce
2025 · Xiaohui Bai, Eugene Cheng‐Xi Aw, et al. · International Journal of Consumer Studies · 5
Engaging the Margins: A Mixed‐Methods Study of Consumer Co‐Creation Activities in Ethnic Minority Live‐Streaming Commerce
2026 · Xiaohui Bai, Eugene Cheng‐Xi Aw, et al. · Journal of Consumer Behaviour · 1
Works count: 3
Citation count: 69
H-index: 2
I10-index: 1
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