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Vineet Kumar

Making "freemium" work
2014 · Vineet Kumar · Harvard business review · 115
Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
2017 · Pavel Kireyev, Vineet Kumar, et al. · Marketing Science · 113
The Dynamic Effects of Bundling as a Product Strategy
2013 · Timothy Derdenger, Vineet Kumar · Marketing Science · 104
Structural models of complementary choices
2014 · Steve Berry, Ahmed Khwaja, et al. · Marketing Letters · 35
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
2013 · Clarence Lee, Vineet Kumar, et al. · 27
Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis
2024 · Ankit Sisodia, Alex Burnap, et al. · Journal of Marketing Research · 19
A Theory-Based Explainable Deep Learning Architecture for Music Emotion
2022 · Hortense Fong, Vineet Kumar, et al. · SSRN Electronic Journal · 16
A Theory-Based Explainable Deep Learning Architecture for Music Emotion
2024 · Hortense Fong, Vineet Kumar, et al. · Marketing Science · 13
Can Friends Seed More Buzz and Adoption?
2021 · Vineet Kumar, K. Sudhir · Management Science · 13
Spatial Distribution of Supply and the Role of Market Thickness: Theory and Evidence from Ride Sharing
2020 · Soheil Ghili, Vineet Kumar · SSRN Electronic Journal · 13
Structural Models of Complementary Choices
2014 · Steven Berry, Ahmed Khwaja, et al. · SSRN Electronic Journal · 12
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation
2024 · Cheng Chou, Vineet Kumar · Marketing Science · 10
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality
2019 · Cheng Chou, Tim Derdenger, et al. · Marketing Science · 10
Designing Pricing Strategy for Operational and Technological Transformation
2019 · Vineet Kumar, Yacheng Sun · Management Science · 8
On the friendship paradox and inversity: A network property with applications to privacy-sensitive network interventions
2024 · Vineet Kumar, David Krackhardt, et al. · Proceedings of the National Academy of Sciences · 7
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Fairness for AUC via Feature Augmentation
2022 · Hortense Fong, Vineet Kumar, et al. · ACM Conference on Fairness, Accountability, and Transparency (FAccT) · 7
Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation
2019 · Timothy Derdenger, Vineet Kumar · Quantitative Marketing and Economics · 7
Brain Food : Marketing クロスセリングの落とし穴
2013 · Denish Shah, Vineet Kumar · Harvard business review · 5
Strategic Marketing Management
2011 · Emba Emba, Vineet Kumar, et al. · 5
A dynamic model of the contract length and early termination: The roles of technology evolution and pricing strategy
2023 · Yingge Qu, V. Kumar, et al. · Journal of Business Research · 4
Designing Freemium: Balancing Growth and Monetization Strategies
2015 · Clarence Lee, Vineet Kumar, et al. · SSRN Electronic Journal · 4
Spatial Distribution of Supply and the Role of Market Thickness
2020 · Soheil Ghili, Vineet Kumar · ACM Conference on Economics and Computation (EC) · 3
Spatial Distribution of Access to Service: Theory and Evidence from Ride-Sharing
2026 · Soheil Ghili, Vineet Kumar, et al. · Management Science · 2
Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve
2025 · Ian N. Weaver, Vineet Kumar, et al. · Marketing Science · 2
An Empirical Study of the Antecedents and Consequences of Vernacular Language in Higher Education
2025 · Anju Khandelwal, Vineet Kumar, et al. · Cuestiones de Fisioterapia · 1
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Works count: 37
Citation count: 556
H-index: 11
I10-index: 13
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