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Kyungwon Lee

Observed names: Kyungwon (Kyung) Lee, Kyungwon Kyung Lee, Lee, Kyungwon
Institution: Kean University
ORCID: 0000-0003-1367-0444
Observed ORCID: 0000-0003-1367-0444
OpenAlex ID: A5100689506
Towards a theory of brand love in services: the power of identity and social relationships
2022 · Aaron Ahuvia, Elif Izberk-Bilgin, et al. · Journal of service management · 78
Digital Health Experience: A Regulatory Focus Perspective
2021 · Genevieve E. O'Connor, Susan Myrden, et al. · Journal of Interactive Marketing · 38
Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy
2021 · Kyungwon Lee, Anne-Marie Hakstian, et al. · Journal of Business Research · 35
Employee engagement in corporate social responsibility: disentangling the effects of values vs prestige
2023 · Yinyin Cao, Kyungwon Lee · Journal of Managerial Psychology · 16
Technological Workforce and Its Impact on Algorithmic Justice in Politics
2019 · Jerome D. Williams, David Lopez, et al. · Customer Needs and Solutions · 14
Public Perception of UAM: Are we ready for the new mobility that we have dreamed of?
2022 · GeeBeum Park, HyunJae Park, et al. · Proceedings of the Human Factors and Ergonomics Society Annual Meeting · 13
Consumer vulnerability within digital platforms as service ecosystems
2025 · Kyungwon Lee, Yakov Bart, et al. · Journal of Services Marketing · 11
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Ethics and Policy Issues for Internet Advertising: Targeting Multicultural Consumers in the Digital Marketing Era
2017 · J.P. James, Kyungwon (Kyung) Lee, et al. · Journal of Management Policy and Practice · 8
An empirical examination of consumer co-creation process
2022 · Kyungwon Lee, Can Uslay, et al. · Marketing Letters · 6
THIS IS ME! The Financial Impact of Ad Agency CEOs and CCOs Who Are Women and People of Color in the C-Suite
2023 · Tyrha M. Lindsey-Warren, J. P. James, et al. · Advertising & Society Quarterly · 3
When service providers become service recipients: negative spillover effects of burnout among luxury service providers
2021 · Hyowon Hyun, Kyungwon Kyung Lee, et al. · Current Psychology · 3
Collaborating with service robots: enhancing work engagement and job outcomes
2026 · Won-Moo Hur, Kyungwon Lee, et al. · Service Industries Journal · 1
Exploring Mathematical Narratives and Citizens’ Communication in Korean YouTube Shorts
2025 · Kyungwon Lee, Chaereen Han, et al. · Advances in mathematics education · 1
When external CSR outweighs internal CSR: the effects of CSR imbalance on employee word-of-mouth through identity incongruence and ambivalent identification
2026 · Kyungwon Lee, Yinyin Cao, et al. · Current Psychology
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Correction to: Exploring Mathematical Narratives and Citizens’ Communication in Korean YouTube Shorts
2025 · Kyungwon Lee, Chaereen Han, et al. · Advances in mathematics education
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Psychological Structure of Human Trust Toward Autonomous Vehicles—Structural Equation Model Including Interpersonal, System Feature, Risk Perception, and Behavioral Intention with Trust
2021 · Hyunjae Park, Hyunjoo Park, et al. · SSRN Electronic Journal
Korea Community Care into Global Humanity
2019 · Ko Chang-hoon, Jung‐Sup Kim, et al.
A value chain process model of consumer co-creation activities
2018 · Lee, Kyungwon
Consumer Online Information Sharing: Consumer Psychographics and Relational Benefits
2014 · Kyungwon Lee · ACR North American Advances
A Study on Perception, Experience, and Support Needs of Parents and Teachers of Young Children with Disabilities for Transition from Home to Early Childhood Centers
2011 · Lee, Kyungwon, 이미숙, et al. · The Journal of Special Children Education
Works count: 20
Citation count: 227
H-index: 8
I10-index: 7
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