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Sirui Li

Impact of streamers’ characteristics on sales performance of search and experience products: Evidence from Douyin
2022 · Xiao Yang, Ying Liu, et al. · Journal of Retailing and Consumer Services · 135
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Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry
2022 · Sirui Li, Ying Liu, et al. · Electronic Commerce Research · 30
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How “Belt and Road” initiative implementation has influenced R&D outcomes of Chinese enterprises: asset‐exploitation or knowledge transfer?
2020 · Sirui Li, Jing Su, et al. · R and D Management · 17
Digital retailing practices for triggering physical retailers’ bounce-back and bounce-forward performance against a great shock: evidence from the COVID-19 pandemic
2024 · Sirui Li, Jing Su, et al. · Humanities and Social Sciences Communications · 3
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Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products
2024 · Sirui Li, Ying Liu, et al. · Humanities and Social Sciences Communications · 3
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A novel approach for predicting urban pavement damage based on facility information: A case study of Beijing, China
2020 · Sirui Li, Ying Liu, et al. · Transport Policy · 2
Optimizing Live Streaming Commerce: Analyzing Factors Influencing Sales and Audience Retention
2025 · Sirui Li · Applied economics and policy studies · 1
Urban resilience and carbon emission efficiency: coupling coordination and driving mechanisms across China’s major urban agglomerations
2026 · Linjie Feng, Su Lin, et al. · Humanities and Social Sciences Communications
Personalized Marketing: Segmentation of Consumer Groups Based on MBTI -- Taking Starbucks as an Example
2024 · Li Cao, Sirui Li, et al. · Communications in Humanities Research
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Application of SPSS Cluster Analysis in the Smart Promotion Strategies of Cross-border E-commerce in Informationized Textiles and Clothing with Artificial Intelligent Models
2022 · Zhiyuan Xu, Dian Jin, et al. · International Conference on Inventive Computation Technologies (ICICT)
On the Relationship between Port Development and Regional Economic Development:A Case Study of Xuzhou Port
2011 · Sirui Li · Journal of Huaihai Institute of Technology
Works count: 11
Citation count: 191
H-index: 3
I10-index: 3
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