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Author

Anand Kumar

Observed name: Dr. Anand Kumar
ORCID: 0000-0002-6851-4265
Observed ORCID: 0000-0002-6851-4265
OpenAlex ID: A5100721244
Webpage Background and Viewer Attitudes
2000 · Julie S. Stevenson, Gordon C. Bruner, et al. · Journal of Advertising Research · 335
Attitude toward Location-based Advertising
2007 · Gordon C. Bruner, Anand Kumar · Journal of Interactive Advertising · 200
Gadget lovers
2007 · Gordon C. Bruner, Anand Kumar · Journal of the Academy of Marketing Science · 107
When multiple identities compete: The role of centrality in self‐brand connections
2013 · Tracy R. Harmon‐Kizer, Anand Kumar, et al. · Journal of Consumer Behaviour · 48
Caste, gender, and intersectionality in stream choice: evidence from higher secondary education in India
2023 · Anand Kumar, Soham Sahoo · Education Economics · 29
Culture in the World-System: An Interview with Immanuel Wallerstein
2001 · Anand Kumar, Frank Welz · Social Identities · 17
When the Ingroup Fails to Indicate Brand Meaning: Exploring the Role of Identity Centrality in Self-Brand Connections
2009 · Tracy Harmon, Anand Kumar, et al. · ACR North American Advances · 2
Multiple Motives, Multiple Selves: What Motivates Consumption
2009 · Tracy Harmon, Anand Kumar, et al. · ACR North American Advances · 1
Effect of social information on competition choice
2026 · Ritwik Banerjee, Lata Gangadharan, et al. · Journal of Economic Behavior & Organization
“exploring the Impact of Emotional Intelligence on Green Behaviour in Ambikapur, Chhattisgarh”
2024 · Dr. Anand Kumar, Dr. Devendra Prasad Pathak · International Education and Research Journal
PDF
Indian Sociological Society Secretary’s Report (2007)
2009 · Anand Kumar, Ishwar Prasad Modi · Sociological Bulletin
Jaswant Singh and Major General S.P. Bhatia,Conflict and Diplomacy: US and the Birth of Bangladesh, Pakistan Divides
2008 · Anand Kumar · Strategic Analysis
Works count: 12
Citation count: 739
H-index: 6
I10-index: 6
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