Author

Fang Gao

Institution: Wuhan Business University

Observed institutions: Shanxi University, Institute of Scientific and Technical Information of China, Wuhan Business University, Shanghai Urban Construction Vocational College, Ocean University of China, East China Normal University

ORCID: 0009-0002-7142-6554

Observed ORCID: 0009-0002-7142-6554

OpenAlex ID: A5100775380

Sensory brand experience and brand loyalty: Mediators and gender differences

2024 · Fang Gao, Zhongyuan Shen · Acta Psychologica · 78

Sensory Brand Experience: Development and Validation in the Chinese Context

2020 · Fang Gao, Xiaomin Lan · Frontiers in Psychology · 25

How does Supervisor Developmental Feedback Influence Individual Creativity? ——A Mediated Moderation Model

2017 · Zhining Wang, Fang Gao, et al. · Caijing luncong · 3

Bias in Carbon Footprint Accounting of GIS: An Empirical Study Based on Ecoinvent and Chinese Local Data

2025 · Jinxi Hu, Xiaoxu Jiang, et al. · International Symposium on New Energy Technology Innovation and Low Carbon Development (NET-LC) · 1

The international harmonization progress of China Accounting Standards: A review of quantitative research

2008 · Xiaohui Qu, Fang Gao · Frontiers of Business Research in China · 1

Reputation and value signals as moderators of advertising spend efficiency in E commerce search advertising

2026 · Jing Nie, Fang Gao, et al. · Journal of Retailing and Consumer Services

People-oriented smart medicine and healthcare: A review on policies of German federal government in smart medicine and healthcare

2023 · Haolin Sun, Fang Gao · AIP conference proceedings

An Asymmetric Demand Price Elasticity Model of Brand:Taking Chinese Mobile Phone Industry as an Example

2009 · Fang Gao · Application of Statistics and Management

Business Process Reengineering——An Effective Approach to Improve Core Competence

2005 · Fang Gao

Works count: 9

Citation count: 108

H-index: 3

I10-index: 2