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Nahida Sultana

Observed name: Sultana, Nahida
ORCID: 0000-0002-6062-9914
Observed ORCID: 0000-0002-6062-9914
OpenAlex ID: A5101397429
Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh
2018 · Mohammad Anisur Rahman, Md. Aminul Islam, et al. · Cogent Business & Management · 279
Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
2023 · Nahida Sultana, Rubaiyat Shaimom Chowdhury, et al. · Heliyon · 91
Evaluating the Potential and Challenges of IoT in Education and Other Sectors during the COVID-19 Pandemic: The Case of Bangladesh
2022 · Nahida Sultana, Marzia Tamanna · Technology in Society · 39
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Exploring the benefits and challenges of Internet of Things (IoT) during Covid-19: a case study of Bangladesh
2021 · Nahida Sultana, Marzia Tamanna · Discover Internet of Things · 26
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Exploring cashless technology continuance among SME entrepreneurs: an integrated approach with sustainability mediation and demographic moderation
2025 · Nahida Sultana, S. M. Shafiul Alam, et al. · Journal of Innovation and Entrepreneurship · 20
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From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens
2026 · Afruza Haque, Rasheda Akter Rupa, et al. · Journal of theoretical and applied electronic commerce research · 15
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Customer's Attitude toward Mobile Banking Usage: A Case Study in Bangladesh
2021 · Al Amin, Nahida Sultana, et al. · Journal of Asian Finance Economics and Business · 15
Integration of the UTAUT Model in Mobile Banking Context: The Mediating Role of Personal Innovativeness and Perceived Value
2024 · Afruza Haque, Nahida Sultana, et al. · Asia Pacific Journal of Information Systems · 12
Unpacking How Virtual Try‐On Technology Influences Consumer Decision‐Making in Online Shopping: Insights From Bangladesh
2025 · Most. Sadia Akter, Shawrin Ahmed Khan, et al. · Human Behavior and Emerging Technologies · 8
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Analyzing the Effectiveness of Online Recruitment: A Case Study on Recruiters of Bangladesh
2017 · Nafia Sultana, Nahida Sultana · Asian Business Review · 8
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IoT biometric technology adoption in higher education: a TRAM-based analysis of users and non-users in Bangladesh
2025 · Nahida Sultana, Tamanna Akter · Discover Internet of Things · 7
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Gravitating toward supply chain 4.0
2022 · Nahida Sultana, Mansura Nusrat, et al. · Cogent Engineering · 7
Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level
2026 · Nahida Sultana, Rabeya Sultana, et al. · Journal of Financial Services Marketing · 4
SME Entrepreneurs’ Continuance Use of Digital Payment Tools: An Integrated TAM–PAM Model with Sustainability Attitude and Satisfaction as a Dual Mediator
2026 · Nahida Sultana, Afruza Haque, et al. · Administrative Sciences · 3
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Exploring the Fintech and Circular Economy nexus in the RMG sector of Bangladesh using a Mediated SEM-ANN Approach
2026 · Most. Sadia Akter, Nahida Sultana, et al. · Discover Sustainability · 3
Customers’ Perceptions about Plastic Money towards Sustainable Banking in Bangladesh: A Technological Adoption
2019 · Md. Al-Amin, Nahida Sultana, et al. · International Business Research · 2
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Hypertension Risk Prediction Using Optimized and Interpretable Learning Models
2026 · Samia Sayeed, Nahida Sultana, et al. · IEEE International Conference on Quantum Photonics, Artificial Intelligence & Networking (QPAIN) · 1
Explaining Entrepreneurial Intentions of International Student in Sweden by Means of the Theory of Planned Behaviour
2020 · Nahida Sultana, Tazinur Rahman · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 1
Exploring a Corporate Entrepreneurship Process Through an Accelerator Program and Key Success Factors: A Case Studies From Bangladesh
2020 · Sinin Tabassum, Maiful Begum, et al. · SSRN Electronic Journal · 1
Students towards a Cashless Society through Mobile Banking: Evidence from an Emerging Country
2026 · Asma Akter Faria, Farjana Yeasmin, et al. · Bangladesh Journal of MIS
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Modeling mobile payment adoption toward a cashless society using integrated TAM TRA and TPB with SEM and ANN
2026 · Mohammad Rakibul Islam Bhuiyan, Sayim Uddin, et al. · Discover Sustainability
Role of AI dependency in shaping 21st century skills in higher education with AI trust as a mediator
2026 · Most. Sadia Akter, Faharia Sultana, et al. · Discover Artificial Intelligence
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Transition Toward Green Economic Growth: The Mediating Role of Organizational Green Capability
2026 · Abir Sen Gupta, S. M. Sayem, et al. · Business Strategy & Development
Examining the drivers shaping corporate carbon performance in Bangladesh with energy efficiency as a mediator
2026 · S. M. Sayem, Sayra Islam Saki, et al. · Discover Sustainability
Correction: IoT biometric technology adoption in higher education: a TRAM-based analysis of users and non-users in Bangladesh
2026 · Nahida Sultana, Tamanna Akter · Discover Internet of Things
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Works count: 27
Citation count: 542
H-index: 8
I10-index: 8
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