Author

Chao Fan

Institution: Xi'an University of Finance and Economics

Observed institutions: Central University of Finance and Economics, Xi'an University of Finance and Economics

ORCID: 0009-0000-8182-958X

Observed ORCID: 0009-0000-8182-958X

OpenAlex ID: A5101444688

Exploring the impact of authenticity of foreign brands on host country consumers’ purchase behaviors: the mediating role of brand legitimacy

2025 · Chao Fan, Feng Jiang, et al. · International Marketing Review · 3

Man is the measure of all things: Evaluability and overpackaging

2026 · Feng Jiang, Chao Fan, et al. · Journal of Retailing

Stereotype reactance of employees with disabilities: the role of perspective-taking and performance self-esteem

2023 · Xiji Zhu, Dan Yang, et al. · Current Psychology

Works count: 3

Citation count: 3

H-index: 1

I10-index: