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Author

Guo Cheng

Institution: Yibin University
ORCID: 0009-0005-3258-0139
Observed ORCIDs: 0009-0005-3258-0139, 0000-0001-5184-9694
OpenAlex ID: A5101530995
The influence of moral identity on green consumption
2022 · Dalin Li, Guo Cheng, et al. · Frontiers in Psychology · 45
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Customer engagement, moral identity and oppositional brand loyalty in virtual communities
2024 · Guo Cheng, Xiaoyun Han, et al. · Journal of Product & Brand Management · 22
Positive and Negative Behaviors of Oppositional Loyalty in Online Communities
2021 · Guo Cheng, Weiping Yu · IEEE Access · 7
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Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities
2024 · Guo Cheng, Wenjie Li, et al. · Journal of Retailing and Consumer Services · 5
Unveiling the role of virtual streamer’s interaction attributes in shaping consumer-generated value behaviors
2026 · Wenjie Li, Guo Cheng, et al. · PLoS ONE
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The Defection and Perfection of Administrative Penalties Law
2005 · Guo Cheng · Journal of Heilongjiang Administrative Cadre College of Politics and Law
On responsible government and the role of supervision in its rea lizing process
2001 · Guo Cheng · Journal of Zhejiang University(Humanities and Social Sciences)
Works count: 7
Citation count: 79
H-index: 4
I10-index: 2
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