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Yajin Wang

Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women
2013 · Yajin Wang, Vladas Griskevicius · Journal of Consumer Research · 490
A conceptual framework of contemporary luxury consumption
2021 · Yajin Wang · International Journal of Research in Marketing · 242
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Rituals Enhance Consumption
2013 · Kathleen D. Vohs, Yajin Wang, et al. · Psychological Science · 170
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Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior
2018 · Yajin Wang, Jennifer L. Stoner, et al. · Journal of Consumer Psychology · 63
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries
2020 · Yajin Wang, Amna Kirmani, et al. · Journal of Consumer Research · 59
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Does the devil wear Prada? Luxury product experiences can affect prosocial behavior
2020 · Yajin Wang, Deborah Roedder John, et al. · International Journal of Research in Marketing · 49
Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
2018 · Yajin Wang, Deborah Roedder John · Journal of Marketing Research · 48
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
2022 · Qihui Chen, Yajin Wang, et al. · Journal of Consumer Research · 47
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L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods
2022 · Yajin Wang, Alison Jing Xu, et al. · Journal of Consumer Research · 44
Rituals Enhance Consumption
2014 · Kathleen Vohs, Yajin Wang, et al. · PsycEXTRA Dataset · 29
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products
2023 · Qihui Chen, Yajin Wang, et al. · Journal of Marketing · 23
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
2023 · Liyin Jin, Yajin Wang, et al. · Journal of Marketing · 22
Luxury branding and the creator Economy: Emerging challenges and future avenues
2024 · Emanuela Prandelli, Yajin Wang, et al. · International Journal of Research in Marketing · 15
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
2022 · Yajin Wang · Journal of Consumer Psychology · 13
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You’Re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products
2014 · Yajin Wang, Jennifer L. Stoner, et al. · ACR North American Advances · 5
The divergent impact of reward magnitude on goal eagerness and effort investment
2021 · Liyin Jin, Qian Xu, et al. · Organizational Behavior and Human Decision Processes · 3
Negotiation and Scheduling Decisions of Marine Intelligent Supply Chain Based on Stochastic Distribution
2019 · Yajin Wang · Journal of Coastal Research · 3
The Devil Wears Prada? How Luxury Consumption Influences Social Behaviors
2015 · Yajin Wang, Deborah Roedder John, et al. · ACR North American Advances · 3
The Interplay Between Power Distance, Position in the Social Hierarchy, and Product Type: Consequences For Consumers’ Preferences For Premium Over Generic Brands
2012 · Carlos J. Torelli, Ashok K. Lalwani, et al. · ACR North American Advances · 2
Evolutionary function of luxury consumption
2020 · Yajin Wang · Edward Elgar Publishing eBooks · 1
Luxury and Consumer Well-Being: Using Luxury Products Impairs Women’S Self-Control
2020 · Yajin Wang, Deborah Roedder John · ACR North American Advances · 1
Out of Your League: Women’S Luxury Products As Signals to Men
2018 · Yajin Wang, Vladas Griskevicius, et al. · ACR North American Advances · 1
Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior
2017 · Chen Jin-jie, Deborah Roedder John, et al. · ACR North American Advances · 1
The Dark Side Of Luxury Consumption: Psychological And Social Consequences Of Using Luxury Goods
2015 · Yajin Wang · University of Minnesota Digital Conservancy (University of Minnesota) · 1
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How Residential Mobility Influences Donations
2018 · Yajin Wang, Amna Kirmani, et al. · ACR North American Advances
Works count: 39
Citation count: 1,335
H-index: 13
I10-index: 14
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