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Shubham Gupta

Green supplier selection using multi-criterion decision making under fuzzy environment: A case study in automotive industry
2019 · Shubham Gupta, Umang Soni, et al. · Computers & Industrial Engineering · 265
Evaluation of Barriers in the Adoption of E-Commerce Technology in SMEs: A Fuzzy DEMATEL Approach
2021 · Honey Yadav, Umang Soni, et al. · Journal of Electronic Commerce in Organizations · 26
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Analyzing the interaction of critical success factor for TQM implementation- A grey-DEMATEL approach
2023 · Shubham Gupta, Pradeep Khanna, et al. · Operations Management Research · 19
When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Cocreation Environment
2022 · Shubham Gupta, Abhishek Roy, et al. · Management Science · 18
Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3
2003 · Harald J. van Heerde, Shubham Gupta, et al. · RePEc: Research Papers in Economics · 14
ICT – a surviving tool for economy in the phase of social distancing: a systematic literature review
2022 · Swati Gupta, Shubham Gupta, et al. · Kybernetes · 12
Moving Towards Responsible Consumption: The Road Ahead for Sustainable Marketing
2022 · Shubham Gupta, Sachin Sinha, et al. · ECS Transactions · 1
Case Report: Head injury presenting as lower cranial nerve palsy
2025 · Shubham Gupta, Rakesh Gupta, et al. · Frontiers in Surgery
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Lower Cranial Nerve Palsy Following Occipital Condylar Fracture
2025 · Shubham Gupta, Rakesh Gupta, et al. · Neurology India Case Report
To Discount or Not to Discount: A Game-Theoretic Analysis of the Pricing and Survival Dilemma in Luxury E-commerce
2021 · Yingxin Zhang, Shubham Gupta, et al. · SSRN Electronic Journal
When R&D is Bad for Patients: Strategic Price Control Under External Reference Pricing in the Presence of a Tactical Firm
2021 · Yingxin Zhang, Shubham Gupta, et al.
Role of Sales Promotion in Fmcg Sector
2013 · Shubham Gupta
Works count: 12
Citation count: 355
H-index: 6
I10-index: 6
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