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Aamir Zubair Shah

Observed names: Aamir Zubair Shah, Shah, Aamir Zubair
Observed institution: University of Mianwali
ORCID: 0000-0001-6660-7612
Observed ORCID: 0000-0001-6660-7612
OpenAlex ID: A5101625202
Antecedents and Outcomes of Masstige Value: A Multidimensional Approach
2025 · Muhammad Abdul Rauf Shah, Aamir Zubair Shah · SAGE Open · 10
Linking Masstige Marketing with Masstige Value: A Study of Customers’ Views from an Emerging Market of Pakistan
2022 · Muhammad Abdul Rauf Shah, Aamir Zubair Shah · Journal of Peace Development & Communication · 6
Unveiling the complex dynamics of masstige and social value: effects on loyalty and interplay with attitudes
2025 · Muhammad Abdul Rauf Shah, Muhammad Kamran, et al. · Quality & Quantity · 5
Understanding masstige loyalty through brand personality using S–O–R model
2026 · Muhammad Abdul Rauf Shah, Aamir Zubair Shah · Strategic Business Research · 3
Beyond borders: unraveling the cultural dynamics in masstige consumption
2026 · Muhammad Abdul Rauf Shah, Aamir Zubair Shah, et al. · Quality & Quantity · 2
Understanding the cognitive and emotional pathways linking perceived brand similarity and corporate social irresponsibility to brand equity
2026 · Muhammad Abdul Rauf Shah, Aamir Zubair Shah, et al. · Strategic Business Research
From Identity to Consumption: The Role of Self-Brand Connection and Aspirational Motivation in Driving Symbolic and Status Consumption Using M-D-O Framework
2026 · Muhammad Abdul Rauf Shah, Aamir Zubair Shah · SSRN Electronic Journal
Antecedents and outcomes of masstige value: A multidimensional approach
2023 · Shah, Muhammad Abdul Rauf, Shah, Aamir Zubair · Figshare
Works count: 8
Citation count: 26
H-index: 3
I10-index: 1
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