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Soumya Mukherjee

Viral Marketing in Increasing Brand Awareness and Predicting Purchase Intention: Exploring Mediating Role of Brand Loyalty in FMCG Sector
2023 · Soumya Mukherjee, Mrinal Kanti Das, et al. · Scholars Journal of Economics Business and Management · 25
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Revolutionizing AI ‐Driven HR Transformation: A Study on Enhancing Workforce Efficiency Through the Technology Task Fit Framework
2026 · Manali Chowdhury, Soumya Mukherjee, et al. · Knowledge and Process Management · 5
Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment
2016 · Soumya Mukherjee, Mrinal Kanti Das · Jaipuria International Journal of Management Research · 4
A Competency Mapping Framework for Indian Services Sector
2012 · Debabrata Das, Soumya Mukherjee · SSRN Electronic Journal · 3
Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets
2026 · Mrinal Kanti Das, Soumya Mukherjee, et al. · Journal of Modelling in Management · 2
Navigating the Dark Side of Tourism: Ethical Dilemmas, Impacts, and Cultural Reflections - A Narrative Review
2025 · Priyanka Kanjilal, Nilanjan Ray, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2
Exploring a Decade of Educational Transformation with Metaverse for a Sustainable Future: A Review
2025 · Mrinal Kanti Das, Soumya Mukherjee, et al. · World sustainability series · 2
Blockchain Technology: Impact on the Indian Economy
2024 · Soumya Mukherjee, Avik Chatterjee, et al. · Advances in finance, accounting, and economics book series · 2
Deciphering the Realities of Deep Learning in Business Analytics: A Bibliometric Analysis
2024 · Soumya Mukherjee, Avik Chatterjee, et al. · Advances in business information systems and analytics book series · 2
The Psychological Influence of Online Stigmatization in Social Life due to Monkeypox
2023 · Avik Chatterjee, Soumya Mukherjee, et al. · Lecture notes in networks and systems · 2
Sustainable engagement
2025 · Manali Chowdhury, Soumya Mukherjee, et al. · Routledge eBooks · 1
Main socio-psychological effects of pandemic on individuals’ well-being and life satisfaction
2023 · Amina Omrane, Soumya Mukherjee, et al. · Environment and Social Psychology · 1
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Talent Retention: Factors Influencing Employee Turnover in the IT Industry
2023 · Soumya Mukherjee, Mrinal Kanti Das · Advances in human resources management and organizational development book series · 1
Impact of Acquisition on Profitability and Growth in Pharmaceutical Industry: a Study on Selected Indian Companies
2019 · Biswadeep Dutta, Soumya Mukherjee · International Journal on Recent Trends in Business and Tourism · 1
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Toward an agenda for Gen Z in Indian start-ups: a systematic literature mapping and conceptual framework
2026 · Soumya Mukherjee, Chandrika Bhattacharyya, et al. · Future Business Journal
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Business incubation support and venture success: a capability-building model for SME entrepreneurs
2026 · Soumya Mukherjee, Mrinal Kanti Das · Future Business Journal
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Spirituality 5.0 and Competitiveness in Spiritual Tourism: Examining the Role of AI-Enabled Digital Interventions
2026 · Mrinal Kanti Das, Soumya Mukherjee, et al. · International Journal of Global Business and Competitiveness
A Multi‐Theoretic Vendor Selection Mechanism for the Power Sector: Integrating Agility, Innovation, and Risk for Performance Optimization
2026 · Soumya Mukherjee, Milon Saha, et al. · Knowledge and Process Management
A Research Agenda on NLP and NLU Applications in Developing Learning and Teaching Assistants
2026 · Soumya Mukherjee, Subrata Saha, et al. · CRC Press eBooks
Modelling Vendor Dynamics for Power Sector Resilience and Digital Readiness
2026 · Soumya Mukherjee, Mrinal Kanti Das, et al. · Research Square
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The Digital Economy Revolution FinTech, Green Finance, and the Changing Global Landscape
2026 · Soumi Chakraborty, Soumya Mukherjee
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AI in Healthcare Marketing: A Review, Synthesis and Research Agenda
2025 · Sayantan Dass, Soumya Mukherjee, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Perspectives in Agile Sustainable Practices and Business Value
2025 · Dipak Saha, Mrinal Kanti Das, et al. · Routledge eBooks
Sustainable Branding Through Social Media Marketing: A Review and Research Agenda
2025 · Mrinal Kanti Das, Soumya Mukherjee · Advances in logistics, operations, and management science book series
AdSense's Influence on Fueling Collaborative success through Customer Engagement and Brand Affinity: An application of E-L-M Model
2025 · Prabha Kiran, Jayanta Banerjee, et al. · International Journal of Internet Marketing and Advertising
Works count: 36
Citation count: 53
H-index: 3
I10-index: 1
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