Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Thomas S. Robertson
Observed names:
Robertson, Thomas S.,
T. S. Robertson,
THOMAS S. ROBERTSON,
Thomas Robertson,
Thomas S Robertson
Institutions:
Royal Adelaide Hospital,
Adelaide University,
The University of Adelaide
Observed institutions:
Royal Adelaide Hospital,
Harvard University,
Emory University,
University of California, Los Angeles,
Adelaide University,
The University of Adelaide,
London Business School,
Columbia University,
University of Pennsylvania
show all 9
ORCID:
0000-0003-3913-7533
Observed ORCID:
0000-0003-3913-7533
OpenAlex ID:
A5101680042
A Propositional Inventory for New Diffusion Research
1985
·
Hubert Gatignon
, Thomas S. Robertson
·
Journal of Consumer Research
·
1,224
Technology Diffusion: An Empirical Test of Competitive Effects
1989
·
Hubert Gatignon
, Thomas S. Robertson
·
Journal of Marketing
·
689
Competitive Effects on Technology Diffusion
1986
·
Thomas S. Robertson
, Hubert Gatignon
·
Journal of Marketing
·
596
Book Review: Innovative Behavior and Communication
1972
·
Clark Leavitt
, Thomas S. Robertson
·
Journal of Marketing
·
584
The Process of Innovation and the Diffusion of Innovation
1967
·
Thomas S. Robertson
·
Journal of Marketing
·
535
Technology development mode: a transaction cost conceptualization
1998
·
Thomas S. Robertson
, Hubert Gatignon
·
Strategic Management Journal
·
413
Children and Commercial Persuasion: An Attribution Theory Analysis
1974
·
Thomas S. Robertson
, John R. Rossiter
·
Journal of Consumer Research
·
410
Toward a theory of competitive market signaling: A research agenda
1991
·
Oliver Heil
, Thomas S. Robertson
·
Strategic Management Journal
·
407
Marketing Strategy: New Directions for Theory and Research
1983
·
Yoram Wind
, Thomas S. Robertson
·
Journal of Marketing
·
341
Modeling Multinational Diffusion Patterns: An Efficient Methodology
1989
·
Hubert Gatignon
, Jehoshua Eliashberg
, et al.
·
Marketing Science
·
325
New Product Preannouncing Behavior: A Market Signaling Study
1988
·
Jehoshua Eliashberg
, Thomas S. Robertson
·
Journal of Marketing Research
·
287
New Product Announcement Signals and Incumbent Reactions
1995
·
Thomas S. Robertson
, Jehoshua Eliashberg
, et al.
·
Journal of Marketing
·
279
Dimensions of Opinion Leadership
1972
·
James H. Myers
, Thomas S. Robertson
·
Journal of Marketing Research
·
273
Book Review: Consumer Behavior: Theoretical Sources
1974
·
Earl W. Wims
, Scott Ward
, et al.
·
Journal of Marketing
·
247
Low-Commitment Consumer Behavior
1976
·
Thomas S. Robertson
·
Journal of Advertising Research
·
206
Personality Correlates of Opinion Leadership and Innovative Buying Behavior
1969
·
Thomas S. Robertson
, James H. Myers
·
Journal of Marketing Research
·
163
Perspectives in consumer behavior
1973
·
Harold H. Kassarjian
, Thomas S. Robertson
·
161
Retaliatory Behavior to New Product Entry
1999
·
Sabine Kuester
, Christian Homburg
, et al.
·
Journal of Marketing
·
142
Inducing Multiline Salespeople to Adopt House Brands
1995
·
Erin Anderson
, Thomas S. Robertson
·
Journal of Marketing
·
126
An Exchange Theory Model of Interpersonal Communication
1986
·
Hubert Gatignon
, Thomas S. Robertson
·
ACR North American Advances
·
117
Incumbent defense strategies against new product entry
1997
·
Hubert Gatignon
, Thomas S. Robertson
, et al.
·
International Journal of Research in Marketing
·
104
PDF
Imaging and Analyzing in Response to New Product Advertising
1993
·
Richard L. Oliver
, Thomas S. Robertson
, et al.
·
Journal of Advertising
·
104
How to Reduce Market Penetration Cycle Times
1993
·
Thomas S. Robertson
·
ScholarlyCommons (University of Pennsylvania)
·
102
PDF
Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis
1968
·
Thomas S. Robertson
, James N. Kennedy
·
Journal of Marketing Research
·
99
Organizational Psychographics and Innovativeness
1980
·
Thomas S. Robertson
, Yoram Wind
·
Journal of Consumer Research
·
97
Show more works
View as search
Works count:
90
Citation count:
9,399
H-index:
39
I10-index:
55
Year
Topic
Type
