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Jitender Kumar

Observed name: Kumar, Jitender
ORCID: 0000-0002-2661-8576
Observed ORCID: 0000-0002-2661-8576
OpenAlex ID: A5101766499
Drivers of brand community engagement
2019 · Jitender Kumar, Vikas Kumar · Journal of Retailing and Consumer Services · 155
Exploring destination psychological ownership among tourists: Antecedents and outcomes
2019 · Jitender Kumar, Jogendra Kumar Nayak · Journal of Hospitality and Tourism Management · 119
Consumer psychological motivations to customer brand engagement: a case of brand community
2019 · Jitender Kumar, Jogendra Kumar Nayak · Journal of Consumer Marketing · 111
Brand engagement without brand ownership: a case of non-brand owner community members
2019 · Jitender Kumar, Jogendra Kumar Nayak · Journal of Product & Brand Management · 108
How psychological ownership stimulates participation in online brand communities? The moderating role of member type
2019 · Jitender Kumar · Journal of Business Research · 87
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
2021 · Jitender Kumar · European Journal of Marketing · 77
Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms
2018 · Jitender Kumar, Jogendra Kumar Nayak · Journal of Retailing and Consumer Services · 73
Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory
2019 · Jitender Kumar, Jogendra K. Nayak · Electronic Commerce Research and Applications · 58
Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory
2023 · Nivin Vinoi, Amit Shankar, et al. · Journal of Retailing and Consumer Services · 41
Strategies for developing sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India
2021 · Pramod Chandra, Jitender Kumar · Journal of Destination Marketing & Management · 40
Holding on to your memories: Factors influencing social media hoarding behaviour
2023 · Nivin Vinoi, Amit Shankar, et al. · Journal of Retailing and Consumer Services · 28
Exploring psychological mechanisms behind tourists’ sustainable behaviours at homestays
2023 · Jitender Kumar, Pramod Chandra · Journal of Sustainable Tourism · 23
Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm
2024 · Jitender Kumar · Journal of Business Research · 21
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
2021 · Jitender Kumar · Journal of Product & Brand Management · 20
Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective
2022 · Jitender Kumar · Journal of Strategic Marketing · 13
Linking the medicinal and aromatic plants business to sustainable resource management and economic prosperity: a value chain analysis
2021 · Pramod Chandra, Jitender Kumar · Area Development and Policy · 12
The Impact of Involvement of Consumers in Brands’ Sustainability Initiatives on Brand Trust and Willingness to Pay a Price Premium
2026 · Trivikramarao Lagadapati, Jitender Kumar · Journal of Global Marketing
Social Media Fatigue and Coping Mechanism: An Integrative Review and Future Research Directions
2026 · Kumar, Jitender, Rishi, Bikramjit, et al. · Figshare
Challenges and Opportunities of Internet Banking Adoption: Evidences from India
2017 · Jitender Kumar, Neha Neha, et al. · Asian Journal of Research in Business Economics and Management
Works count: 19
Citation count: 986
H-index: 14
I10-index: 16
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