Get started
Author

Xiaohan Wen

Observed names: Xiaohan (Hannah) Wen, Xiaohan Hannah Wen
ORCID: 0000-0002-0835-1839
Observed ORCID: 0000-0002-0835-1839
OpenAlex ID: A5101766629
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
2022 · Xiaohan (Hannah) Wen, Shinhye Kim, et al. · Journal of Business Research · 12
The ultimate co-creation: leveraging customer input in business model innovation
2019 · Shinhye Kim, Melanie Bowen, et al. · AMS Review · 11
Retweet to donate? Cause-related marketing in the era of social medialization
2024 · Shinhye Kim, Melanie Bowen, et al. · European Journal of Marketing · 6
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
2023 · Xiaohan Wen, S. Sinem Atakan · European Journal of Marketing · 6
A lure or a turn-off: social media reactions to business model innovation announcements
2022 · Melanie Bowen, Xiaohan Hannah Wen, et al. · Marketing Letters · 4
Works count: 5
Citation count: 39
H-index: 4
I10-index: 2
Year
Topic
Type