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Mrinal Kanti Das

Observed name: Dr. Mrinal Kanti Das
ORCID: 0000-0001-5016-8715
Observed ORCID: 0000-0001-5016-8715
OpenAlex ID: A5101768890
Viral Marketing in Increasing Brand Awareness and Predicting Purchase Intention: Exploring Mediating Role of Brand Loyalty in FMCG Sector
2023 · Soumya Mukherjee, Mrinal Kanti Das, et al. · Scholars Journal of Economics Business and Management · 25
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Revolutionizing AI ‐Driven HR Transformation: A Study on Enhancing Workforce Efficiency Through the Technology Task Fit Framework
2026 · Manali Chowdhury, Soumya Mukherjee, et al. · Knowledge and Process Management · 5
Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment
2016 · Soumya Mukherjee, Mrinal Kanti Das · Jaipuria International Journal of Management Research · 4
How Important Are Service Robots in Today's Hospitality Landscape A Review and Research Guide
2025 · Mrinal Kanti Das, Soumya Mukherjee, et al. · International Journal of Services Operations and Informatics · 3
Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets
2026 · Mrinal Kanti Das, Soumya Mukherjee, et al. · Journal of Modelling in Management · 2
Trends, Challenges, and Future Directions of Sustainable Tourism: A Systematic Literature Review
2025 · Soumya Mukherjee, Manali Chowdhury, et al. · Apple Academic Press eBooks · 2
Exploring a Decade of Educational Transformation with Metaverse for a Sustainable Future: A Review
2025 · Mrinal Kanti Das, Soumya Mukherjee, et al. · World sustainability series · 2
Role of College Library and Library Staff for Users in the Modern Era: A Study
2026 · Mrinal Kanti Das · International Journal of Research Publication and Reviews · 1
The Mediating Role of Brand Equity in Social Media Marketing, Brand Trust, and Purchase Intention: Evidence from Bangladesh
2026 · Mrinal Kanti Das, Tarun Sen, et al. · 1
Sustainable engagement
2025 · Manali Chowdhury, Soumya Mukherjee, et al. · Routledge eBooks · 1
Emerging Role of Mediators in AI-Driven E-Commerce Transformation
2025 · Soumya Mukherjee, Mrinal Kanti Das, et al. · Research Square · 1
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Unfolding Association Between Smartphone Brands and Attributes Through Perceptual Map
2025 · Mrinal Kanti Das, Soumya Mukherjee, et al. · Springer eBooks · 1
Main socio-psychological effects of pandemic on individuals’ well-being and life satisfaction
2023 · Amina Omrane, Soumya Mukherjee, et al. · Environment and Social Psychology · 1
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Talent Retention: Factors Influencing Employee Turnover in the IT Industry
2023 · Soumya Mukherjee, Mrinal Kanti Das · Advances in human resources management and organizational development book series · 1
Distributors’ Inclination towards MLM: An Analysis
2012 · Isita Lahiri, Mrinal Kanti Das · Siddhant- A Journal of Decision Making · 1
Toward an agenda for Gen Z in Indian start-ups: a systematic literature mapping and conceptual framework
2026 · Soumya Mukherjee, Chandrika Bhattacharyya, et al. · Future Business Journal
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Environmental Accounting Information Disclosure andFinancial Performance: An Empirical Analysis
2026 · Mrinal Kanti Das, Tarun Sen, et al. · JKKNIU Business Review
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Navigating Marketing Decisions for Sustainable Growth
2026 · Justin Paul, Sunil Sahadev, et al. · Routledge eBooks
Business incubation support and venture success: a capability-building model for SME entrepreneurs
2026 · Soumya Mukherjee, Mrinal Kanti Das · Future Business Journal
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Spirituality 5.0 and Competitiveness in Spiritual Tourism: Examining the Role of AI-Enabled Digital Interventions
2026 · Mrinal Kanti Das, Soumya Mukherjee, et al. · International Journal of Global Business and Competitiveness
A Multi‐Theoretic Vendor Selection Mechanism for the Power Sector: Integrating Agility, Innovation, and Risk for Performance Optimization
2026 · Soumya Mukherjee, Milon Saha, et al. · Knowledge and Process Management
Modelling Vendor Dynamics for Power Sector Resilience and Digital Readiness
2026 · Soumya Mukherjee, Mrinal Kanti Das, et al. · Research Square
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Artificial Intelligence in Accounting and Auditing: A Comprehensive Bibliometric Analysis
2026 · Mrinal Kanti Das, Md. Sabab Zulfiker, et al. · Journal of Computer and Communications
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Bridging the Divide: Analysing the Correlation between Literacy and Crime against Scheduled Tribes in India
2025 · Sandip Mallick, Mrinal Kanti Das · KISS International Journal of Entrepreneurship Innovation and Sustainability
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Subject Index
2025 · Dipak Saha, Mrinal Kanti Das, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Works count: 43
Citation count: 51
H-index: 3
I10-index: 1
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Type