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Vivek Kumar Pathak

Observed names: Dr. Vivek Kumar Pathak, Pathak, Vivek Kumar, Vivek Pathak
Institution: Sikkim University
ORCID: 0000-0003-2285-0869
Observed ORCID: 0000-0003-2285-0869
OpenAlex ID: A5101919852
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
2022 · Anshuman Sharma, Akinola Fadahunsi, et al. · Journal of Indian Business Research · 71
A bibliometric review of online impulse buying behaviour
2022 · Abu Bashar, Shalini Singh, et al. · International Journal of Electronic Business · 31
Understanding Perceived Risk: A Case Study of Green Electronic Consumer Products
2017 · Vivek Kumar Pathak, Anchal Pathak · Management Insight - The Journal of Incisive Analysers · 16
The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review
2023 · Abu Bashar, Shalini Singh, et al. · Brazilian Business Review · 15
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Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach
2021 · Anshuman Sharma, Vivek Kumar Pathak, et al. · Journal of Indian Business Research · 15
Predictors Influencing the Choice of Lodging Option: A Systematic Literature Review of Homestays
2023 · Anup Singh Patwal, Vinay Rana, et al. · Journal of Tourism and Services · 10
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Impact of Cognitive Biases on Investment Decision Making
2019 · V. Ramalakshmi, Vivek Kumar Pathak, et al. · Journal of Critical Reviews · 7
Technology Adoption by Retailers in Response to COVID-19: Online Impulse Buying Perspective
2021 · Abu Bashar, Shalini Singh, et al. · SSRN Electronic Journal · 6
A bibliometric review of online impulse buying behaviour
2021 · Abu Bashar, Shalini Singh, et al. · International Journal of Electronic Business · 6
Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities
2018 · Vivek Kumar Pathak, Ashim Kumar Das, et al. · Indian Journal of Marketing · 5
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Assumptions of Central Place Theory and Gravity Models with Special Reference to Consumer Spatial Behaviour
2011 · Madan Lal, Vivek Kumar Pathak · Journal of Management and Public Policy · 4
Modelling the antecedents of online impulse buying in cross-cultural context
2024 · Abu Bashar, Shalini Singh, et al. · International Journal of Electronic Marketing and Retailing · 2
A Influência da Cultura no Comportamento de Compra por Impulso: uma Revisão Sistemática da Literatura
2023 · Abu Bashar, Shalini Singh, et al. · Brazilian Business Review · 2
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Strategic Human Resource Management and Organizational Performance: Mediating Role of Employee Well-being in the Indian It Industry
2019 · Shagufta Showkat, Kevin Shajan, et al. · Journal of Critical Reviews · 2
A Study of Factors Influencing Shopping Destination Choice for the Urban Apparel and Grocery Shopping Trips
2012 · Vivek Kumar Pathak, Madan Lal Madan Lal · GLOBAL JOURNAL FOR RESEARCH ANALYSIS · 1
Psychological Safety and Workforce Readiness in Higher Education: The Mediating Role of Work Engagement
2026 · Priyanka Shah, Vivek Kumar Pathak · Archives des sciences a multidisciplinary journal
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Empowerment of Women Entrepreneurs in the Handicraft Industry of Assam and Their Role in Promoting Sustainable Development
2024 · Luna Boruah, Vivek Kumar Pathak · ShodhKosh Journal of Visual and Performing Arts
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Assessing the Influence of Performance Management Systems on Organizational Efficiency in the Development Sector of Arunachal Pradesh
2024 · Shalini Srivastava, Vivek Kumar Pathak · ShodhKosh Journal of Visual and Performing Arts
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Evaluating the Impact of Social Media Marketing Practices on Entrepreneurial Growth in Nagaland
2024 · Namsile, Vivek Kumar Pathak · ShodhKosh Journal of Visual and Performing Arts
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Impact of New Technologies on Marketing Strategies and Business Processes of Manufacturing and Service Industry Firms
2023 · Bhatnagar, Vikas, Pathak, Vivek Kumar, et al. · Zenodo (CERN European Organization for Nuclear Research)
The Influence of Culture on Impulse Buying Behavior: A Systematic Literature Review
2023 · Bashar, Abu, Singh, Shalini, et al. · Figshare
Modelling the antecedents of online impulse buying in cross-cultural context
2022 · Vivek Kumar Pathak, Abu Bashar, et al. · International Journal of Electronic Marketing and Retailing
A Ridit Approach to Evaluate the Barriers to Green Manufacturing in Indian Context
2021 · Vivek Kumar Pathak · Journal of Global Information and Business Strategy
Cyber-vetting and Impression Management: Moderating Role of Personality Traits in the Indian IT industry
2019 · Dr. Shagufta Showkat, Jishnu A.P, et al. · Journal of Advanced Research in Dynamical and Control Systems
Consumer spatial behavior approach to retail location an empirical study
2015 · Vivek Kumar Pathak · Shodhganga
Works count: 25
Citation count: 193
H-index: 7
I10-index: 6
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