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Hyejin Bang
Observed name:
Bang, Hyejin
Institution:
Kookmin University
Observed institutions:
Kookmin University,
University of Kansas
ORCID:
0000-0003-3284-3187
Observed ORCID:
0000-0003-3284-3187
OpenAlex ID:
A5101931903
Picture This: The Influence of Emotionally Valenced Images, On Attention, Selection, and Sharing of Social Media News
2017
·
Kate Keib
, Camila Espina
, et al.
·
Media Psychology
·
106
Emojis and assertive environmental messages in social media campaigns
2021
·
Tae Hyun Baek
, Seeun Kim
, et al.
·
Internet Research
·
59
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans
2021
·
Hyejin Bang
, Dongwon Choi
, et al.
·
European Journal of Marketing
·
38
Brand awe: A key concept for understanding consumer response to luxury and premium brands
2020
·
Jooyoung Kim
, Hyejin Bang
, et al.
·
The Journal of Social Psychology
·
34
Slow versus fast: how speed-induced construal affects perceptions of advertising messages
2020
·
Sukki Yoon
, Hyejin Bang
, et al.
·
International Journal of Advertising
·
28
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
2023
·
Dongwon Choi
, Hyejin Bang
, et al.
·
International Journal of Advertising
·
20
The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity
2020
·
Hyejin Bang
, Karen King
·
International Journal of Advertising
·
15
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
2017
·
Hyejin Bang
, Jinnie Jinyoung Yoo
, et al.
·
Journal of Business Research
·
13
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
2025
·
Yejoo Lee
, Seungjae Oh
, et al.
·
Journal of Marketing Management
·
9
Why AI robot chefs backfire: Consumer responses to robot-themed appeals
2025
·
Tae Hyun Baek
, Minseong Kim
, et al.
·
Journal of Hospitality and Tourism Management
·
5
The Impact of Self-Disclosure Levels of Social Media Influencers on Advertising Effectiveness : Focusing on the Mediating Effect of Psychological Distance
2024
·
Tsolmon Borbaatar
, Hyejin Bang
·
한국광고홍보학보
·
3
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion
2021
·
Jinyoung Jinnie Yoo
, Dongwon Choi
, et al.
·
Communication & Sport
·
3
Human-like or not? The persuasive effects of virtual influencer types: The moderating role of product involvement
2026
·
Duurenjargal Enkhtaivan
, Hyejin Bang
·
Telematics and Informatics
·
1
Dating apps as advertising channels: how matching outcomes influence user responses to in-app advertising
2026
·
Hyejin Bang
, Paul Alongo
, et al.
·
Journal of Marketing Management
The Effects of Price Discount and Time Limit on Consumer Responses in Abandoned Cart Emails: The Moderating Role of Purchase Motivation
2026
·
Gulmira Tokpanova
, Hyejin Bang
·
Advertising Research
The Effect of Program Genre on Modes of Media Multitasking and Ad Processing
2022
·
Hyejin Bang
·
SHS Web of Conferences
PDF
Brand Awe Scale
2021
·
Jooyoung Kim
, Hyejin Bang
, et al.
·
PsycTESTS Dataset
National Identity Activation in Discrete Contexts and Consumer Response to Patriotic Ads in South Korea
2020
·
Jinyoung Jinnie Yoo
, Dongwon Choi
, et al.
·
Journal of Marketing Management Research
Brand awe scale
2017
·
Jooyoung Kim
, Hyejin Bang
, et al.
유대강도, 정보의 속성 및 관여도가 Sns 내 구전 효과에 미치는 영향에 대한 연구
2012
·
이세진
, Hyejin Bang
, et al.
·
Gwanggohak yeon-gu/Gwang'gohag yeon'gu
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Works count:
21
Citation count:
334
H-index:
9
I10-index:
8
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